New Customers
New Markets
New Opportunities

Market Your Craft taps your brand vibe to clear the path for beverage discovery

New customers
New markets
New Opportunities

Market Your Craft taps your brand vibe to clear the path for beverage discovery

Marketing that doesn't fall flat

Marketing that doesn't fall flat

MARKET YOUR CRAFT helps producers build an enduring brand suited for scalable growth and expansion to new markets. With onsite workshops, video tutorials and a suite of marketing engagement services, field experts nationwide empower do-it-yourselfers to stand out from the crowd and tell their unique story.

✓ You make a great beverage
✓ You’re craft and independent
✓ You support the community
✓ Your hobby is now your job

Now what?!

✓ You make a great beverage
✓ You’re craft and independent
✓ You support the community
✓ Your hobby is now your job
Now what?!

Every single day that your craft beverage brand doesn't have a story that helps set it apart from thousands of other options, you miss out on driving traffic to your tasting room, engaging customers and capturing new sales.

The team at Market Your Craft is ready to help , so let's get started >
Every single day that your craft beverage brand doesn't have a story that helps set it apart from thousands of other options, you miss out on driving traffic to your tasting room, engaging customers and capturing new sales.

The team at Market Your Craft is ready to help , so let's get started >

Unleash Your Brand Story

 

Tools & Best Practices

Market Your Craft is an advisory group dedicated to helping craft beverage brands engage their customers at a deeper, more profitable level. We are a virtual network of experts in every field of marketing, catering to an entrepreneurial mindset by focusing and expanding the capabilities of your internal team using proven tools.

FREE

  • Who: YOU! The do-it-yourselfer who made "craft" what it is today.
  • Why: you're focused on liquid and the tasting room right now.
  • Value: you have access to the tools and resources our team uses every day with clients.
  • Includes resources for getting the most of your current efforts.
I’ve got this

Marketing 101

What is your brand, and why should customers care? With help from Market Your Craft, complete a brand blueprint document that outlines the mission, purpose, promise, position and voice in order to inform all other marketing channels, including website/social content, training, second location, events, etc.

USD$500

  • Who: your team members with input from Market Your Craft.
  • Why: asks and answers the important business questions at the root of a [deliberate] content marketing strategy.
  • Value: clearly communicate the brand via owned and paid media channels (including the taproom experience). That's right - if it's customer-facing, it's in here!
  • Includes the completed Content Management Strategy.
Show me content

Social Media Calendars

We’ve got social covered! To start, we’ll help you define the objectives, tone and personality of your messaging. Then we’ll look at over 60 content ideas to draft a month’s worth of social posts for your approval. Finally, we’ll get you set up on Sprout Social – a single interface to organize, publish and report your efforts.

USD$650

/mo
  • Who: Market Your Craft team members with your team's input, review and approval.
  • Why: our team works with yours to identify the priorities and newsworthy events, then delivers a full month's worth of on-brand content. Boom, done.
  • Value: your customers are engaged for an entire month, with timely, topical content that supports your brand storytelling. You and your team know how social is performing at all times.
  • Includes initial setup, monthly Sprout Social Advanced services plus up to thirty (30) posts.
Make social happen

Budgeting & Planning

Achieve next-level growth from our Brand Vibe workshops. Designed to serve as a foundation for all of your marketing efforts, including telling your brand story; understanding customers and competitors; creating content worth sharing; and multi-year budgeting and resourcing. Valuable for new and established brands alike!

USD$1500

+
  • Who: workbooks can be completed at a self-guided pace, or with the help of Market Your Craft team members.
  • Why: when the product stops selling itself, we help you re/build a brand suited for scalable growth and expansion to new audiences and markets. It's time to stand out versus blend in!
  • Value: help set the True North for your brand, with exercises to answer the WHYs and HOWs of your business. Provides clarity to employees and customers both.
  • Includes the Content Management Strategy template and 6 workbooks (PDF).
  • Optional: remote and onsite workshops, full marketing audit.
Grow my brand

Now Available

 
    Market Study: Indiana

    Wineries in Indiana contribute more than $2.4 billion to the state's economy. Purchase the marketing review of 80 craft wineries today to help understand this growing craft market.

    85 pages. PDF file will be stamped with your unique order information.

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    Get in touch

    Are you a craft brand living its core values, ready to find new sources of engaged, profitable customers? Let’s connect over a drink and talk about your opportunity! The team at Market Your Craft is ready to help bring your brand story to life, giving you confidence to scale your beverage business.
    The team at Market Your Craft is ready to help bring your brand story to life, giving you confidence to scale your beverage business.

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