brand vibe accelerates
discovery of your 
_

Leading brands like Patagonia, Starbucks, TOMS and Southwest are successful because they are authentic to the core and live their brand stories every day. The team at Market Your Craft has developed a series of workshops that explore the fundamentals of high-performance marketing, helping craft beverage brands unleash the stories trapped inside their business. We call this our BRAND VIBE methodology, and it's full of best-in-class examples to help guide your team:

Why BRAND VIBE?

As a young business, you likely evolved your plans daily out of necessity. Over time, you began creating visual cues like logos, packaging and a website to attract local customers to your tasting room. Now you're expanding to new markets where you're virtually invisible. BRAND VIBE accelerates new customer discovery further from home.
On-site and virtual workshops are structured to meet your unique needs: from broad marketing strategy to tactical execution. Or if you prefer, each of the six BRAND VIBE steps can be downloaded individually for a self-guided experience. These tools are guaranteed to change the entire team's approach to marketing your craft!
Distiller photo for online festival post

be discovered!

pick a time to talk

Craft beverage is crowded and confusing right now, but we're here to help. Schedule a time below and we'll cater a one hour video call specifically to your business, free of charge. You'll get real insights and tools to help immediately attract new customers and improve your discoverability.

Let us know what's on your mind and we'll help Market Your Craft:

Pick a time to talk. We'll cater a one hour video call to your business, free of charge, where you get tools to improve your discoverability.
What
Build Momentum During the Pandemic
Identify Marketing Opportunities
Become More Discoverable to New Customers
All
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2020
2021
2022
2023
Sun
Mon
Tue
Wed
Thu
Fri
Sat
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31

All meetings will take place via Zoom Video Conference. For more information on how to use Zoom, please visit their Getting Started Guide.

download a workbook

A clear brand story prepares you for battle in other geographies. Our workbooks improve your discoverability for customers further from home.
Download a workbook. A clear brand story prepares you for battle in other geographies. Our workbooks improve your discoverability for customers further from home.

Tell Your Brand Story

SKU Workbook-Brand-Story
$0.00
In stock
1
Product Details

A good brand story is the foundation for engaging craft beverage marketing. Your story is completely unique and amazing to you! And it sets the tone for how to communicate with employees, customers and the industry.

Let's take a look at the stories told by some of your favorite brands. Which do you like and why? Customers are looking for brands to be transparent and differentiated. Use this to guide all customer-facing efforts for your craft beverage brand, from packaging to tasting room to social, digital and events. Getting it right early and using it often is key to driving tasting room traffic, growing engagement and capturing new sales!

13 Pages. PDF is a sample workbook of the BRAND VIBE Workshop and may be shared.

Save this product for later