WINE ROAD OF NORTHERN SONOMA COUNTY
If contemporary wineries market themselves as representative of a lifestyle and place, Northern Sonoma County’s Wine Road is truly a collection of history, personalities and culture that paints an accurate picture of today’s diverse wine industry. With nearly 200 wineries and over 50 lodgings participating, the Association protects and promotes the interests of its members, who collectively represent a world-renowned destination for experienced and new wine drinkers alike. So, for a state that produced over 575M bottled gallons of wine in 2017, leading the nation in most categories, why should we be concerned about the next 5-10 year outlook? The answer is surprisingly simple:
Your customer has changed. Has your marketing?
Having a winery in one of the most exclusive grape growing regions in the modern world – comprised of the Alexander, Dry Creek and Russian River Valleys in Northern California – is no longer itself enough to guarantee double-digit growth year-on-year. The same is true for many craft beverage producers: great liquid no longer sells itself! Telling your story to a broader audience gives you a chance at growing sales beyond your loyal core, engaging look-alikes in strategic regions where you can establish a foothold.
Scott Kolbe is a marketing advisor to the craft beverage industry, helping drive tasting room traffic, increase engagement and capture new sales. Using proven methods he works alongside wineries to understand what makes them unique in order to suggest ways to expand the reach of their efforts:
In today’s competitive craft market, winemakers must look beyond current customers to find new profit streams. Give your audience the tools needed to discover and share your brand with others through events.
RESOURCES: you’ll find me uniquely qualified to deliver tactically with your team, having worked in wine, spirits and craft beer, on both the marketing and production sides (including time as an assistant brewer). I empower owners and managers to build a marketing focus and momentum internally. Which is why I’m an advisor and not an agency: often all you need is a little help getting started. Download the PDF to share with your team.
Wineries in the Alexander, Dry Creek and Russian River Valleys have opportunities to grow traffic, engagement and sales. Purchase the marketing review of 182 craft wineries today to help understand this growing craft market.
188 pages. PDF file will be stamped with your unique order information.Download a sample (ZIP file)
- Set up and manage your own website
- Increase your search engine ranking
- Launch your first digital ad campaign
- Set up an email newsletter service
- Enable your website for online shopping
- Capture photo and video content that sells
- Set up your social media accounts
- Maximize your digital presence
- Engage local media opportunities
- Evaluate sponsorship or donation
- Design your first industry press release
- Develop a corporate responsibility message
- Ideate brand and product names
- Evaluate loyalty programs
- Create training materials
- Practice industry-leading customer service
- Collect customer insights and research
- Design product logos and packaging
DOWNLOADS: a selection of the tools I’ve produced for the craft beverage industry, and some sample work that’s representative of what you can expect from working with me. As you can see, I get to know my clients, their products and what matters most to them so we can build a successful brand that stands out versus blends in with competitors in crowded marketplaces. And many of these tools can be put immediately to use by your teams to grow market share!
Ready to connect? Let’s talk about the unique opportunity that your craft beverage brand has to stand out and grow market share!