Many craft beverage brands miss opportunities to convert followers to customers in online social settings because posts are uninspired, inconsistent or irrelevant. They require more engagement, which is why the team at Market Your Craft put together more than 60 ideas to lead you in designing a content calendar that helps give you confidence you’re getting the most out of social each month. In it you’ll find timely and topical talking points; lesser-known craft holidays worth messaging; and recos on ways to share your brand story, culture and energy with followers and fans.

Let’s shift the conversation in your favor.

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Workbook: December 2019 Social Setting

Everything your craft beverage brand needs to design your social media calendar for December, 2019.  Over 60 content ideas to help drive tasting room traffic, grow customer engagement and capture new sales.  Leaving plenty of room for impromptu posts that add energy to your BRAND VIBE!

36 pages.  PDF is stamped with your unique order information.

Download a sample (ZIP file)

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Many craft beverage brands miss opportunities to convert followers to customers in online social settings because posts are uninspired, inconsistent or irrelevant. They require more engagement, which is why the team at Market Your Craft put together more than 60 ideas to lead you in designing a content calendar that helps give you confidence you’re getting the most out of social each month. In it you’ll find timely and topical talking points; lesser-known craft holidays worth messaging; and recos on ways to share your brand story, culture and energy with followers and fans.

Workbook: December 2019 Social Setting

Everything your craft beverage brand needs to design your social media calendar for December, 2019.  Over 60 content ideas to help drive tasting room traffic, grow customer engagement and capture new sales.  Leaving plenty of room for impromptu posts that add energy to your BRAND VIBE!

36 pages.  PDF is stamped with your unique order information.

social engagement

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The team at Market Your Craft has seen this firsthand with clients using social management tools like Sprout Social to access listening, publishing and performance data from a single, intuitive interface. We partnered with Sprout Social in 2018 to provide craft beverage brands with the same best-in-class tools used successfully by over 20,000 companies worldwide. We’re happy to pass-through our partner pricing and take a back seat to managing content if you’d like. Or we can help get you up-and-running quickly by setting up the platform and initial reporting for your team. We can even draft a full calendar of social posts for you to approve and publish to take one more thing off your plate. However you social, you’ll get industry-leading social management for your brand, including:

LISTENING
Understand your audience
Uncover trends and actionable insights from social data to inform marketing and brand strategy.

PUBLISHING
Reach your audience
Plan, organize, schedule and deliver content as a team with cross-network social publishing.

ENGAGEMENT
Engage your community
Streamline social monitoring and improve responsiveness with a unified inbox.

ANALYTICS
Measure your performance
Drive strategic decision making across the business with rich social data and dashboards.

Sprout Social logo new

The team at Market Your Craft has seen this firsthand with clients using social management tools like Sprout Social to access listening, publishing and reporting from a single, intuitive interface. We partnered with Sprout Social in 2018 to provide craft beverage brands with the same best-in-class tools used successfully by over 20,000 companies worldwide.

LISTENING
Understand your audience
Uncover trends and actionable insights from social data to inform marketing and brand strategy.

PUBLISHING
Reach your audience
Plan, organize, schedule and deliver content as a team with cross-network social publishing.

ENGAGEMENT
Engage your community
Streamline social monitoring and improve responsiveness with a unified inbox.

ANALYTICS
Measure your performance
Drive strategic decision making across the business with rich social data and dashboards.

Posts selected from clients using Sprout Social in combination with the social setting content calendar each month.

At Tom's, we help customers set up their home kegerators, keezers and dispensing systems. This is one way to keep your beer cold, lol. What other creative ways have you seen to keep your beer, cider or seltzer cold? Feel free to share your DIY setup! ...

1 0

Give it up for our beertenders! 👏👏👏
They work hard to make sure your glass is never empty and you have a wonderful experience in our taprooms.
Clockwise from Top Left: Dion & Nate, Matt, Bond, and Sydney
A shoutout as well to everyone on our staff who fills in for these folks when needed! 🍻
#NationalBartenderDay #crysyalspringsbrewing #csbc #beerislove #beertender
...

64 2

Tom's Pick: each week we feature a new item to help improve your #homebrew or #homewinemaking game. With the holidays right around the corner, Jose has bundled gift ideas for the beer, wine, mead and cider fans in your life. Priced to fit every budget. Happy gifting! ...

9 0

When you're at your favorite brewery, bar or restaurant, be sure to thank the staff for their service. It's amazing the difference a friendly and knowledgeable bartender makes! Can't wait to provide the same quality experience to guests at 6 and 40 Brewery as we do at the Shop! ...

4 0

Inventory Update! Have you seen our selection of Blichmann products? We're proud to carry the BeerGun and QuickCarb systems, giving you ultimate control over packaging your beer. While you're here, check out the BrewVision digital sensor which connects to BeerSmith. High tech brewing from Tom's! ...

4 0

Trying to find a great gift for someone this holiday season? Pick up a Gilby print TODAY at the Brewery Taproom. Not only will you make someone special to you happy, you’ll also make strangers happy because 40% of all art sold at this event will be donated to @communityfoodshareco!
#seasonofgiving #crystalspringsbrewing #csbc #beerislove
...

8 0

On December 5, 1933, the 21st Amendment to the United States Constitution was passed to repeal the 18th Amendment of 1919, or Prohibition. Let's all raise a glass to responsibly enjoying the craft of brewers, winemakers and distillers everywhere, today and everyday 🍺 🍷 🥃 ...

2 0

A bright, pale red wine with a peppery nose, Cabernet Franc is believed to have been established in the Libournais region of Southwest France sometime in the 17th century. Check out our friends @BalistreriWine for some of the best Cab Franc Colorado's Western Slopes have to offer! Then visit Tom's for your next winemaking kit when you get the itch... ...

3 1

Have you ever made cookies using spent grain from your brew? We found a couple recipes we'd like to try. Here's one from @DraftMag that looks tasty:

Peanut Butter Chocolate Chip Cookies (makes 4 dozen)
1½ cups all-purpose flour
½ teaspoon baking soda
½ teaspoon baking powder
½ teaspoon salt
½ cup unsalted butter, softened
½ cup lightly packed brown sugar
½ cup granulated sugar
1 large egg
1 teaspoon vanilla extract
1 cup spent grain
1 cup roughly crushed corn chips or pretzels
1 cup peanut butter chips
1 cup chocolate chips

1. Whisk together the flour, baking soda, baking powder and salt in a small bowl. Beat butter, brown sugar and granulated sugar in a large bowl until creamy. Add egg and vanilla; beat to combine. Add the dry ingredients and mix until just combined. Stir in the spent grains, corn chips (or pretzels), peanut butter chips and chocolate chips until just incorporated. Chill dough 30 minutes.

2. Preheat the oven to 350 degrees F. Line 2 baking sheets with nonstick baking mats or parchment paper, or coat with cooking spray.

3. With damp hands, drop the mixture by rounded tablespoons onto prepared baking sheets. Bake until lightly browned, 14 to 16 minutes. Let stand on the cookie sheets for 2 minutes, then transfer to wire racks to cool.

https://bit.ly/2ODX3WA
...

5 2

stand out, don’t blend in!

Ready to reflect your BRAND VIBE on social media channels?

stand out,
don’t blend in!

Are you a craft brand living its core values, ready to find new sources of engaged, profitable customers? Let’s connect over a drink and talk about your opportunity! The team at Market Your Craft is ready to help bring your brand story to life, giving you confidence to scale your beverage business.


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