Many craft beverage brands miss opportunities to convert followers to customers in online social settings because posts are uninspired, inconsistent or irrelevant. They require more engagement, which is why the team at Market Your Craft put together more than 60 ideas to lead you in designing a content calendar that helps give you confidence you’re getting the most out of social each month. In it you’ll find timely and topical talking points; lesser-known craft holidays worth messaging; and recos on ways to share your brand story, culture and energy with followers and fans.

Let’s shift the conversation in your favor.

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Workbook: February 2020 Social Setting

Everything your craft beverage brand needs to design your social media calendar for February, 2020.  Over 60 content ideas to help drive tasting room traffic, grow customer engagement and capture new sales.  Leaving plenty of room for impromptu posts that add energy to your BRAND VIBE!

36 pages.  PDF is stamped with your unique order information.

Download a sample (ZIP file)

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Many craft beverage brands miss opportunities to convert followers to customers in online social settings because posts are uninspired, inconsistent or irrelevant. They require more engagement, which is why the team at Market Your Craft put together more than 60 ideas to lead you in designing a content calendar that helps give you confidence you’re getting the most out of social each month. In it you’ll find timely and topical talking points; lesser-known craft holidays worth messaging; and recos on ways to share your brand story, culture and energy with followers and fans.

Workbook: February 2020 Social Setting

Everything your craft beverage brand needs to design your social media calendar for February, 2020.  Over 60 content ideas to help drive tasting room traffic, grow customer engagement and capture new sales.  Leaving plenty of room for impromptu posts that add energy to your BRAND VIBE!

36 pages.  PDF is stamped with your unique order information.

social engagement

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The team at Market Your Craft has seen this firsthand with clients using social management tools like Sprout Social to access listening, publishing and performance data from a single, intuitive interface. We partnered with Sprout Social in 2018 to provide craft beverage brands with the same best-in-class tools used successfully by over 20,000 companies worldwide. We’re happy to pass-through our partner pricing and take a back seat to managing content if you’d like. Or we can help get you up-and-running quickly by setting up the platform and initial reporting for your team. We can even draft a full calendar of social posts for you to approve and publish to take one more thing off your plate. However you social, you’ll get industry-leading social management for your brand, including:

LISTENING
Understand your audience
Uncover trends and actionable insights from social data to inform marketing and brand strategy.

PUBLISHING
Reach your audience
Plan, organize, schedule and deliver content as a team with cross-network social publishing.

ENGAGEMENT
Engage your community
Streamline social monitoring and improve responsiveness with a unified inbox.

ANALYTICS
Measure your performance
Drive strategic decision making across the business with rich social data and dashboards.

Sprout Social logo new

The team at Market Your Craft has seen this firsthand with clients using social management tools like Sprout Social to access listening, publishing and reporting from a single, intuitive interface. We partnered with Sprout Social in 2018 to provide craft beverage brands with the same best-in-class tools used successfully by over 20,000 companies worldwide.

LISTENING
Understand your audience
Uncover trends and actionable insights from social data to inform marketing and brand strategy.

PUBLISHING
Reach your audience
Plan, organize, schedule and deliver content as a team with cross-network social publishing.

ENGAGEMENT
Engage your community
Streamline social monitoring and improve responsiveness with a unified inbox.

ANALYTICS
Measure your performance
Drive strategic decision making across the business with rich social data and dashboards.

Posts selected from clients using Sprout Social in combination with the social setting content calendar each month.

Tom's Pick: each week we feature a new item to help improve your #homebrew or #homewinemaking game. Monitor your fermentation remotely with a WiFi enabled Inkbird Controller! You can adjust heating and cooling and receive notifications from a mobile app. Very high tech, only $51.99 at Tom's! ...

1 0

Sometimes commercial brewers find gold in a pilot a recipe that takes off with customers. To stoke the fire, they create variants of the original with flavors or barrel-aging. Homebrewers: try adding peanut butter extract to your oatmeal stout or robust porter recipe for fun! ...

2 0

Inventory Update! New hop alert! Tom's just got ahold of Zappa hops: a neomexicanus perfect for aroma, whirlpool and dry hopping. Named after Frank Zappa himself, this hop is full of complexities, including strong mango and passion fruit notes, citrus and pine. Forums are describing it as like Fruity Pebbles?! Now available! ...

2 0

It’s #NationalHandwritingDay
We’re just going for legibility, OK?
...

26 0

An American nuclear engineer, brewer and author, Charlie Papazian founded the Association of Brewers and the American Homebrewers Association as well as the Great American Beer Festival, World Beer Cup and Zymurgy Magazine. Let's raise a glass to Charlie today on his birthday! Source: brewbound.com ...

8 0

Pictured: Patio chairs in their natural habitat, patiently waiting for summer ...

12 0

What we're drinking: 'Bout Damn Time IPA from @4NosesBrewing. An easy-drinker for 7.1% ABV...a little citrus on the nose but not tasting any fruit at all in this one. Mainly pine and earthy notes. Cheers to our friends up in Broomfield 🍻 ...

6 4

Things between us have changed. Lately I've felt hollow, almost empty inside. I no longer serve a purpose and I'm the laughingstock of your friends. I can handle the pressure, but I need your help to fill a void in our relationship. Please, take me to Tom's or lose me forever 💔 ...

6 0

JanuRYEry has been a huge success at Tom's! If you haven't gotten in on the action, there are a few rye-inspired kits left. We're already planning for what's next in kits: what sounds good to you? Marzen? Irish Stout or Red? IPA? ...

4 0

For real trivia questions and for a chance to win free beer, come out to Trivia Tuesday tonight (and every Tuesday night) at 6:30pm in the CTC Brewery Taproom. ...

5 0

‪We poured beer at the Estes Park Winter Festival over the weekend and were so honored to take home the bronze medal for People’s Choice. We go to Estes a few times a year for events and it’s always such a blast. Thank you so much, Estes Park!‬
@estesparkcolorado @visitestespark
...

49 0

stand out, don’t blend in!

Ready to reflect your BRAND VIBE on social media channels?

stand out,
don’t blend in!

Are you a craft brand living its core values, ready to find new sources of engaged, profitable customers? Let’s connect over a drink and talk about your opportunity! The team at Market Your Craft is ready to help bring your brand story to life, giving you confidence to scale your beverage business.


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