07/26/2018

Define content worth sharing

Content worth sharing iconWhen you understand your competitors like you do, it’s easier to identify sales opportunities left on the table. Plan to grab those sales with the help of a roadmap leading to rich, sharable content supporting your brand story. Let’s shout your brand story from the rooftops!

Content is the copy, posts, photos, video, packaging, point of sale and anything else that leaves your customer with an impression about your company. Together we’ll step through the seven components of a content marketing strategy, or the deliberate plan for how and where you plan to communicate your story:

Identify content worth discovering & sharing

  1. A company positioning statement
  2. A brand positioning statement
  3. State the desired experience
  4. Describe key customer insights
  5. Identify owners and process
  6. Define measurable goals and performance expectations
  7. Evaluate delivery channels

Format(s): live, video, webinar
Tool(s): workbook, templates, group build

 

NOTE: the price quoted is for download of the workbook only. Speaking engagements are estimated separately.

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Workbook: Engage Your Audience

Clear the path for fans and prospects to love your brand. Be deliberate about how and when you use media to let customers know the door is open. The fourth module in our Brand Vibe Workshop ensures that you're maximizing your marketing in areas proven to connect with your profitable customer.  Or let us know if we can help design your content marketing strategy.

14 pages.  PDF will be stamped with your unique order information.

Download a sample (ZIP file)

Identify content worth discovering & sharing

  1. A company positioning statement
  2. A brand positioning statement
  3. State the desired experience
  4. Describe key customer insights
  5. Identify owners and process
  6. Define measurable goals and performance expectations
  7. Evaluate delivery channels

Format(s): live, video, webinar
Tool(s): workbook, templates, group build

Workbook: Engage Your Audience

Clear the path for fans and prospects to love your brand. Be deliberate about how and when you use media to let customers know the door is open. The fourth module in our Brand Vibe Workshop ensures that you're maximizing your marketing in areas proven to connect with your profitable customer.  Or let us know if we can help design your content marketing strategy.

14 pages.  PDF will be stamped with your unique order information.

 

NOTE: the price quoted is for download of the workbook only. Speaking engagements are estimated separately.

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