07/26/2018

Build a marketing plan and budget

Budget iconYou’re the Chief Storyteller for your brand! Now it’s time to play accountant, prioritizing opportunities according to reach, yield and marketing budget.

Budgeting dollars to support your marketing plans ensures they CAN happen. Developing a marketing budget gives you the confidence that there is money earmarked for telling your brand story using paid media channels.

Together we’ll walk through the eight steps to a better marketing budget – an investment in your brand, just like your investment in people and production:

Build a budget without breaking the bank

  1. Organize your financial information
  2. Consider growth stage
  3. Know your sales funnel
  4. Estimate your operating costs
  5. Select a budgeting method
  6. Understand current and future trends
  7. Create a working budget
  8. Test, evaluate performance and optimize

Format(s): live, video, webinar
Tool(s): workbook, simulation, templates

NOTE: the price quoted is for download of the workbook only. Speaking engagements are estimated separately.

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Workbook: Create A Marketing Budget

Successful marketing is an asset to business, similar to a new piece of production equipment. Support your plans with a clearly-defined budget that learns and grows with you over time.  The fifth module in our Brand Vibe Workshop examines the components of a scalable spending strategy customized to your needs.  Or we have a team of experts that can assist with your annual or multi-year planning process.

16 pages.  PDF will be stamped with your unique order information.

Download a sample (ZIP file)

Build a budget without breaking the bank

  1. Organize your financial information
  2. Consider growth stage
  3. Know your sales funnel
  4. Estimate your operating costs
  5. Select a budgeting method
  6. Understand current and future trends
  7. Create a working budget
  8. Test, evaluate performance and optimize

Format(s): live, video, webinar
Tool(s): workbook, simulation, templates

Workbook: Create A Marketing Budget

Successful marketing is an asset to business, similar to a new piece of production equipment. Support your plans with a clearly-defined budget that learns and grows with you over time.  The fifth module in our Brand Vibe Workshop examines the components of a scalable spending strategy customized to your needs.  Or we have a team of experts that can assist with your annual or multi-year planning process.

16 pages.  PDF will be stamped with your unique order information.

 

NOTE: the price quoted is for download of the workbook only. Speaking engagements are estimated separately.

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