07/26/2018

Know how to talk with customers

Know how to talk with customers iconOnce you’ve defined your brand story – unique to you and fundamental to engaging customers – it’s time discover what makes your customer tick and why that matters. They’re the reason you’re in business! Before sharing your story, take the time to get to know them: who they are, how they shop, what matters to them, etc. How would they react to your brand story? Customer engagement starts with a deep understanding of your audience, which helps us speak their language and connect. Successful brands often have multiple customers representing different sources of business growth. We’ll look at both your current and ideal customer.

The team at Market Your Craft are proponents of creating a customer persona – a fictional buyer built from observations that will help inform and guide business moving forward. Let’s walk through the seven steps together to build actionable insights:

Talk with our customer like you would family

  1. Describe your current customer
  2. Describe your ideal customer
  3. Identify the difference(s) between your current and ideal
  4. What motivates them to buy
  5. What pain points do they experience
  6. What voice do they use
  7. Let’s give your customer a name

Format(s): live, video, webinar
Tool(s): workbook, templates, group build

 

NOTE: the price quoted is for download of the workbook only. Speaking engagements are estimated separately.

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Workbook: Know Your Customers

They may not be the reason you got into the beverage business, but they are surely responsible for your success. Speak with customers in their language or risk losing them forever.  Purchase the second module in our Brand Vibe Workshop to get a clearer idea of what your customer wants from you.  Or reach out and we'll guide you through this changing customer landscape.

13 pages. PDF will be stamped with your unique order information

Download a sample (ZIP file)

Talk with our customer like you would family

  1. Describe your current customer
  2. Describe your ideal customer
  3. Identify the difference(s) between your current and ideal
  4. What motivates them to buy
  5. What pain points do they experience
  6. What voice do they use
  7. Let’s give your customer a name

Format(s): live, video, webinar
Tool(s): workbook, templates, group build

Workbook: Know Your Customers

They may not be the reason you got into the beverage business, but they are surely responsible for your success. Speak with customers in their language or risk losing them forever.  Purchase the second module in our Brand Vibe Workshop to get a clearer idea of what your customer wants from you.  Or reach out and we'll guide you through this changing customer landscape.

13 pages. PDF will be stamped with your unique order information

 

NOTE: the price quoted is for download of the workbook only. Speaking engagements are estimated separately.

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