07/26/2018

Outsmart the competition

Competition iconIt’s perhaps uncomfortable at first to step outside your role as a business owner and start thinking like a current or prospective customer. Now that you’ve clearly defined your customer persona, it’s time to get to know your competition.

Companies may be similar in what they produce, how they distribute and who their ideal customer is. Part of identifying ways to stand out in a crowd is researching how competitors are telling their brand story. Learning from your competitors’ efforts helps you tell a better brand story.

We’d like to help you and your team complete a competitive marketing analysis to best position your brand and voice in a crowded craft beverage industry:

Outsmart competitors by spotting opportunities

  • Describe your competitor’s business
  • List your key competitors
  • How do customers view your competitors
  • List all the ways your competitors are engaging customers
  • How consistent is your competitors’ messaging
  • Which channels are most important to your customer
  • Score and rank competitors’ storytelling ability

Format(s): live, video, webinar
Tool(s): workbook, templates, group build

 

NOTE: the price quoted is for download of the workbook only. Speaking engagements are estimated separately.

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Workbook: Know Your Competitors

Even in a crowded market there's room to grow your brand.  Research your competition and what they’re doing to attract buyers in your market, then make plans to gain share by telling a more engaging story.  Purchase the third module in our Brand Vibe Workshop to help develop your ownable niche.  Or the Market Your Craft team will help research your unique selling environment.

11 pages.  PDF will be stamped with your unique order information.

Download a sample (ZIP file)

Outsmart competitors by spotting opportunities

  • Describe your competitor’s business
  • List your key competitors
  • How do customers view your competitors
  • List all the ways your competitors are engaging customers
  • How consistent is your competitors’ messaging
  • Which channels are most important to your customer
  • Score and rank competitors’ storytelling ability

Format(s): live, video, webinar
Tool(s): workbook, templates, group build

Workbook: Know Your Customers

They may not be the reason you got into the beverage business, but they are surely responsible for your success. Speak with customers in their language or risk losing them forever.  Purchase the second module in our Brand Vibe Workshop to get a clearer idea of what your customer wants from you.  Or reach out and we'll guide you through this changing customer landscape.

13 pages. PDF will be stamped with your unique order information

 

NOTE: the price quoted is for download of the workbook only. Speaking engagements are estimated separately.

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