07/26/2018

Write an impactful brand story

Storytelling iconA good brand story is the foundation for engaging craft beverage marketing. Your story is completely unique and amazing to you! And it sets the tone for how to communicate with employees, customers and the industry.

This guides all customer-facing efforts for your craft beverage brand, from packaging to tasting room to social, digital and events.  And everything in-between.  So getting it right early and using it often is key to driving tasting room traffic, growing engagement and capturing new sales!

Let’s take a look at the stories told by some of your favorite brands. Which do you like and why? Customers are looking for brands to be transparent and differentiated. Knowing what you stand for gives clarity and purpose to everything you do. Together, let’s use the following information to draft a brand story you’re proud to share:

Write your brand story in 3 sentences

  • The origin story
  • Company mission statement
  • Company vision statement
  • Definition of company business and product/service
  • Product or service quality and features
  • Brand positioning
  • Testing the brand story

Format(s): live, video, webinar
Tool(s): workbook, templates, group build

NOTE: the first VIBE workbook is a free sample. Speaking engagements are estimated separately.

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Workbook: Tell Your Brand Story

Customers purchase from businesses they believe in.  Show you stand for something with strong mission and vision statements supporting a differentiated brand story.  The first module in our Brand Vibe Workshop is on the house.  If you'd like us to step you through it, reach out and we'll start a dialogue about your brand.

FREE SAMPLE WORKBOOK

13 Pages.

Download

Write your brand story in 3 sentences

  • The origin story
  • Company mission statement
  • Company vision statement
  • Definition of company business and product/service
  • Product or service quality and features
  • Brand positioning
  • Testing the brand story

Format(s): live, video, webinar
Tool(s): workbook, templates, group build

Workbook: Tell Your Brand Story

Customers purchase from businesses they believe in.  Show you stand for something with strong mission and vision statements supporting a differentiated brand story.  The first module in our Brand Vibe Workshop is on the house.  If you'd like us to step you through it, reach out and we'll start a dialogue about your brand.

FREE SAMPLE WORKBOOK

13 Pages.

Download

 

NOTE: the first VIBE workbook is a free sample. Speaking engagements are estimated separately.

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