A room full of your friends.

A high-energy club.

Your go-to drink at a favorite bar.

When something just feels right…

that’s vibe.

Young adults enjoying wine around a table

A room full of your friends.
A high-energy club.
Your go-to drink at a favorite bar.
When something just feels right…

That’s VIBE.

Do you have a sense of what VIBE your brand is giving customers? Would you like to learn how to improve your brand VIBE? Are you ready to engage new audiences and grow sales? It’s time to Market Your Craft.

Market Your Craft helps producers build an enduring brand suited for scalable growth and expansion to new markets. With onsite workshops, video tutorials and a suite of marketing engagement services, field experts nationwide empower do-it-yourselfers to stand out from the crowd and tell their unique story to new customers eager to discover and share.

Do you have a sense of what VIBE your brand is giving customers? Would you like to learn how to improve your brand VIBE? Are you ready to engage new audiences and grow sales? Market Your Craft helps producers build an enduring brand suited for scalable growth and expansion to new markets. Our VIBE methodology starts with a strong brand story at its foundation and then crafts a multiyear, dynamic marketing strategy using proven tools and resources.

The following six marketing fundamentals will help craft beverage producers establish a high-performance, marketing culture within their businesses:

  •  

    Tell your brand story

    Storytelling icon

    WRITE AN IMPACTFUL BRAND STORY

    Customers purchase from businesses they believe in. Show you stand for something with a strong mission, vision, product and brand story.

    your FREE GUIDE
    to storytelling

  •  

    Know your customers

    Know how to talk with customers icon for self-reported sales data post

    KNOW HOW TO TALK WITH CUSTOMERS

    Whenever you’re in front of the customer, cut through the clutter with messaging that recognizes their needs and values.

    they’re waiting to
    hear from you

    they’re waiting to
    hear from you

  •  

    Know your audience

    Content worth sharing icon for self-reported sales data post

    DEFINE CONTENT WORTH SHARING

    Clear the path for customers to find you. Reduce the guesswork with a deliberate plan for maximizing each storytelling moment.

    content calendars
    that engage

  •  

    Know your competitors

    Competition icon for self-reported sales data post

    OUTSMART THE COMPETITION

    Study your competition and what they’re doing to attract buyers in your market, then strategize to gain share by telling a more engaging story.

    craft beverage
    doesn’t sell itself

  •  

    Create a marketing budget

    Budget icon for self-reported sales data post

    BUILD A MARKETING PLAN AND BUDGET

    Successful marketing is an asset to business. Support your plans with a clearly-defined budget that learns and grows with you over time.

    if you build it
    they will come

  •  

    Identify talent to execute

    Resources icon for self-reported sales data post

    IDENTIFY RESOURCES TO EXECUTE

    Develop a marketing focus within your organization, identifying the resources needed to bring your plans to life brilliantly.

    the right tools
    for the job

Each marketing fundamental can be downloaded individually, or packaged for an on-site workshop experience guaranteed to change the entire team’s approach to marketing your brand.

  •  

    Tell your brand story

    Storytelling icon

    WRITE AN IMPACTFUL BRAND STORY

    Customers purchase from businesses they believe in. Show you stand for something with a strong mission, vision, product and brand story.

    your FREE GUIDE
    to storytelling

  •  

    Know your customers

    Know how to talk with customers icon for self-reported sales data post

    KNOW HOW TO TALK WITH CUSTOMERS

    Whenever you’re in front of the customer, cut through the clutter with messaging that recognizes their needs and values.

    they’re waiting to
    hear from you

    they’re waiting to
    hear from you

  •  

    Know your audience

    Content worth sharing icon for self-reported sales data post

    DEFINE CONTENT WORTH SHARING

    Clear the path for customers to find you. Reduce the guesswork with a deliberate plan for maximizing each storytelling moment.

    content calendars
    that engage

  •  

    Know your competitors

    Competition icon for self-reported sales data post

    OUTSMART THE COMPETITION

    Study your competition and what they’re doing to attract buyers in your market, then strategize to gain share by telling a more engaging story.

    craft beverage
    doesn’t sell itself

  •  

    Create a marketing budget

    Budget icon for self-reported sales data post

    BUILD A MARKETING PLAN AND BUDGET

    Successful marketing is an asset to business. Support your plans with a clearly-defined budget that learns and grows with you over time.

    if you build it
    they will come

  •  

    Identify talent to execute

    Resources icon for self-reported sales data post

    IDENTIFY RESOURCES TO EXECUTE

    Develop a marketing focus within your organization, identifying the resources needed to bring your plans to life brilliantly.

    the right tools
    for the job

Each marketing fundamental can be downloaded individually, or packaged for an on-site workshop experience guaranteed to change the entire team’s approach to marketing your brand.

iconic brand examples

Leading brands like Patagonia, Starbucks, TOMS and Southwest have experienced incredible success because they are authentic to the core and live their brand stories every day. Remember, we can’t make a customer feel a certain way about our brand – we can only give clues and hints to why they might VIBE with us. Each workbook is filled with best-in-class examples from both inside and outside craft beverage to help guide your team.

stand out, don’t blend in!

Ready to make VIBE work for your craft beverage brand?

stand out,
don’t blend in!

Are you a craft brand living its core values, ready to find new sources of engaged, profitable customers? Let’s connect over a drink and talk about your opportunity! The team at Market Your Craft is ready to help bring your brand story to life, giving you confidence to scale your beverage business.


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