Solar panel photo for sustainability post

is sustainability part of your brand story?

As we continue to explore the topic of content worth sharing, with the goal of helping your company use brand storytelling to stand out, we were inspired by an episode of Colorado Matters playing in the office Friday. “The Climate Change Variety Hour” was previously recorded in April and featured conversations with scientists, economists, a[…]

Man reading email featured email for email sign-up post

Email sign-up techniques for beverage

Today we’ll discuss a proven formula for encouraging website visitors to email sign-up forms for newsletters and notifications. You’ll also find tips and tricks to help put your new form into practice quickly using Campaign Monitor, Mailchimp and Constant Contact. the basics getting crafty behind-the-curtain resources summary An email sign-up form is for hand-raisers –[…]

Adult checking email for email marketing services post

Email marketing services evaluated

Last time we started a discussion around your brand using email to help drive conversation and sales, including suggestions on storytelling, personalizing your message, tracking and reporting.  Then what’s the best way to deliver email to brand fans?  It’s often more cost-effective and professional to use outside email marketing services, so this week we’ll look[…]

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