Bartender photo for Services page

You might imagine your local bartender or shopkeeper greeting you in a similar way. How you answer helps them quickly determine what part they’ll be playing in the conversation: guide, educator, confidence-builder or sometimes no role at all. In any case, you expect to leave happy. Because at the end of the day, it’s all about you and how satisfied you are with the brief product, service or brand experience.

The team at Market Your Craft wants all beverage producers to have access to the same marketing tools used by some of the world’s most successful companies to satisfy their drinkers. Like your favorite bartender, we’re excited to learn what role we can play in the future success of your craft beverage brand. It all starts and ends with you – what do you need to feel confident driving traffic, building customer engagement and capturing new sales for your business?

So, how do you like
your marketing?

So, how do you like your marketing?

(and ‘with a whiskey chaser’ is a perfectly acceptable answer)

  • window shopping ⇲

    Links and Resources

    We are a small-but-growing craft brand with 5-10 people that all wear a lot of hats. Right now we’re focused on the product and taproom experience more than marketing, but show me the free stuff and I’ll let you know if we need help.

    FREE RESOURCES
  • do it myself ⇲

    Do it myself

    Competition is growing for craft locally. We’ve got our website and socials covered and feel good about our packaging. The next step is growing our sales and distribution, and we know a strong marketing plan is an important part of that.

    BUILD A BRAND PLAN

  • teach me ⇲

    Teach me

    We feel good about the effort that got us here, but could use some outside coaching to help fast track next-level growth in a crowded market. Giving our team the tools they need for high-performance marketing ensures our brand will stand out, not blend in.

    SCHEDULE A WORKSHOP

  • how am i doing ⇲

    Check me out

    With a strong marketing plan in place, we can look objectively at whether our current tactics are producing results. Then our team will have clear direction on how to successfully engage our customers at every touchpoint moving forward.

    MARKETING REVIEW

Links and resources

The craft movement was started by innovators and nonconformists willing to risk everything to introduce flavorful and functional beverages worth drinking. As advisors to the craft industry, we cater to that entrepreneurial mindset by focusing and expanding the capabilities of your internal team, using proven tools to help build a sustainable, differentiated story. And sometimes that means giving it away for free  The team at Market Your Craft has collected resources to start you on a path of best-practice beverage storytelling:

Branding Resources

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Whitepaper: Craft Beer Shopper
Download
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Whitepaper: 7 Email Templates
Download

Newsletter Archive

Email Service Provider: Mailchimp

Questions? Don’t hesitate to ask. The team at Market Your Craft is happy to help you sort through the tools available to help you build your brand.


Marketing 101

We like your spirit! You get the craft beverage market is really crowded and you need a voice to stand out. But you’re short on time and long on priorities. Truth is, you’re not alone! Most producers are in the exact same boat, trying to start communicating to a larger audience of new customers but stretched on resources. The Content Marketing Strategy is a great step towards creating an annual marketing plan for your brand. We provide everything you need to get started, including one-on-one time with one of our craft beverage marketing experts:

Workbook: Content Marketing Strategy

What is your brand, and why should customers care? With help from Market Your Craft, complete a brand blueprint document that outlines the mission, purpose, promise, position and voice in order to inform all other marketing channels, including website/social content, training, second location, events, etc.

7 pages. PDF file will be stamped with your unique order information.

INCLUDES FOUR (4) HOURS
CONSULTATION BY PHONE OR VIDEO

Workbook: Tell Your Brand Story

Customers purchase from businesses they believe in.  Show you stand for something with strong mission and vision statements supporting a differentiated brand story.  The first module in our Brand Vibe Workshop is on the house.  If you'd like us to step you through it, reach out and we'll start a dialogue about your brand.

FREE SAMPLE WORKBOOK

13 Pages.

Download
Market Study Audit Criteria

When studying craft beverage in any geography, we like to use the attached criteria to compare the customer-facing marketing efforts of the disruptor brands in the competitive set.

Download
Epic Brewing Company

We presented to the team at Epic a review of their customer-facing marketing efforts in order to highlight opportunities for the brand to further differentiate with their peer group.

Download

    Self-guided workbook

    Do you have a sense of what VIBE your brand is giving customers? Would you like to learn how to improve your brand VIBE? Are you ready to engage new audiences and grow sales? It’s time to MARKET YOUR CRAFT.

    Our VIBE methodology starts with a strong brand story at its foundation and then crafts a multiyear, dynamic marketing plan using proven tools and resources. The following six marketing fundamentals will help craft beverage producers establish a high-performance, marketing culture within their businesses:

    1. Tell Your Brand Story – Customers purchase from businesses they believe in. Show you stand for something with a strong mission, vision, product and brand story.
    2. Know Your Customers – Whenever you’re in front of the customer, cut through the clutter with messaging that recognizes their needs and values.
    3. Engage Your Audience – Clear the path for customers to find you. Reduce the guesswork with a deliberate plan for maximizing each storytelling moment.
    4. Know Your Competitors – Study your competition and what they’re doing to attract buyers in your market, then strategize to gain share by telling a more engaging story.
    5. Create a Marketing Budget – Successful marketing is an asset to business. Support your plans with a clearly-defined budget that learns and grows with you over time.
    6. Identify Talent to Execute – Develop a marketing focus within your organization, identifying the resources needed to bring your plans to life brilliantly.

    With examples from:

    All Brand Vibe Workbooks

    Sometimes all it takes is a little coaching from an outside expert to achieve next-level growth for your brand. Market Your Craft regularly conducts onsite and remote workshops to empower your internal team. We're providing all client workshop materials in downloadable format for you to complete internally at your pace.

    84 pages. PDF will be stamped with your unique order information.

    SELF-GUIDED ONLY OPTION

      Do you have a sense of what VIBE your brand is giving customers? Would you like to learn how to improve your brand VIBE? Are you ready to engage new audiences and grow sales? It’s time to MARKET YOUR CRAFT.

      Our VIBE methodology starts with a strong brand story at its foundation and then crafts a multiyear, dynamic marketing plan using proven tools and resources. The following six marketing fundamentals will help craft beverage producers establish a high-performance, marketing culture within their businesses:

      1. Tell Your Brand Story – Customers purchase from businesses they believe in. Show you stand for something with a strong mission, vision, product and brand story.
      2. Know Your Customers – Whenever you’re in front of the customer, cut through the clutter with messaging that recognizes their needs and values.
      3. Engage Your Audience – Clear the path for customers to find you. Reduce the guesswork with a deliberate plan for maximizing each storytelling moment.
      4. Know Your Competitors – Study your competition and what they’re doing to attract buyers in your market, then strategize to gain share by telling a more engaging story.
      5. Create a Marketing Budget – Successful marketing is an asset to business. Support your plans with a clearly-defined budget that learns and grows with you over time.
      6. Identify Talent to Execute – Develop a marketing focus within your organization, identifying the resources needed to bring your plans to life brilliantly.

      With examples from:

      Onsite workshop

      Onsite Brand Vibe Workshop

      What is your go-forward marketing strategy? Members of Market Your Craft moderate discussions at your location around each of the six (6) fundamentals of successful brand marketing, including: brand story, customers, competitors, content, budget and resources. Leave with a clear idea of next steps.

      84 pages. PDF will be stamped with your unique order information.

      INCLUDES ONE (1) DAY ONSITE
      (travel and expenses handled separately)

        Do you have a sense of what VIBE your brand is giving customers? Would you like to learn how to improve your brand VIBE? Are you ready to engage new audiences and grow sales? It’s time to MARKET YOUR CRAFT.

        Our VIBE methodology starts with a strong brand story at its foundation and then crafts a multiyear, dynamic marketing plan using proven tools and resources. The following six marketing fundamentals will help craft beverage producers establish a high-performance, marketing culture within their businesses:

        1. Tell Your Brand Story – Customers purchase from businesses they believe in. Show you stand for something with a strong mission, vision, product and brand story.
        2. Know Your Customers – Whenever you’re in front of the customer, cut through the clutter with messaging that recognizes their needs and values.
        3. Engage Your Audience – Clear the path for customers to find you. Reduce the guesswork with a deliberate plan for maximizing each storytelling moment.
        4. Know Your Competitors – Study your competition and what they’re doing to attract buyers in your market, then strategize to gain share by telling a more engaging story.
        5. Create a Marketing Budget – Successful marketing is an asset to business. Support your plans with a clearly-defined budget that learns and grows with you over time.
        6. Identify Talent to Execute – Develop a marketing focus within your organization, identifying the resources needed to bring your plans to life brilliantly.

        With examples from:

        Do you have a sense of what VIBE your brand is giving customers? Would you like to learn how to improve your brand VIBE? Are you ready to engage new audiences and grow sales? It’s time to MARKET YOUR CRAFT.

        Our VIBE methodology starts with a strong brand story at its foundation and then crafts a multiyear, dynamic marketing plan using proven tools and resources. The following six marketing fundamentals will help craft beverage producers establish a high-performance, marketing culture within their businesses:

        1. Tell Your Brand Story – Customers purchase from businesses they believe in. Show you stand for something with a strong mission, vision, product and brand story.
        2. Know Your Customers – Whenever you’re in front of the customer, cut through the clutter with messaging that recognizes their needs and values.
        3. Engage Your Audience – Clear the path for customers to find you. Reduce the guesswork with a deliberate plan for maximizing each storytelling moment.
        4. Know Your Competitors – Study your competition and what they’re doing to attract buyers in your market, then strategize to gain share by telling a more engaging story.
        5. Create a Marketing Budget – Successful marketing is an asset to business. Support your plans with a clearly-defined budget that learns and grows with you over time.
        6. Identify Talent to Execute – Develop a marketing focus within your organization, identifying the resources needed to bring your plans to life brilliantly.

        With examples from:

        Full marketing audit

        Do you have a sense of what VIBE your brand is giving customers? Would you like to learn how to improve your brand VIBE? Are you ready to engage new audiences and grow sales? It’s time to MARKET YOUR CRAFT.

        Our VIBE methodology starts with a strong brand story at its foundation and then crafts a multiyear, dynamic marketing plan using proven tools and resources. The following six marketing fundamentals will help craft beverage producers establish a high-performance, marketing culture within their businesses:

        1. Tell Your Brand Story – Customers purchase from businesses they believe in. Show you stand for something with a strong mission, vision, product and brand story.
        2. Know Your Customers – Whenever you’re in front of the customer, cut through the clutter with messaging that recognizes their needs and values.
        3. Engage Your Audience – Clear the path for customers to find you. Reduce the guesswork with a deliberate plan for maximizing each storytelling moment.
        4. Know Your Competitors – Study your competition and what they’re doing to attract buyers in your market, then strategize to gain share by telling a more engaging story.
        5. Create a Marketing Budget – Successful marketing is an asset to business. Support your plans with a clearly-defined budget that learns and grows with you over time.
        6. Identify Talent to Execute – Develop a marketing focus within your organization, identifying the resources needed to bring your plans to life brilliantly.

        With examples from:

        Onsite Brand Vibe Workshop and Audit

        How well do you tell your story? With the brand architecture in place, conduct a storytelling audit of your team's current marketing efforts, including: social and digital media, public relations, brand image, product strategy, sales pitch/retailer relations, event and sponsorship model, taproom experience and other channels.

        84 pages. PDF will be stamped with your unique order information.

        INCLUDES TWO (2) DAYS ONSITE
        (travel and expenses handed separately)

          Do you have a sense of what VIBE your brand is giving customers? Would you like to learn how to improve your brand VIBE? Are you ready to engage new audiences and grow sales? It’s time to MARKET YOUR CRAFT.

          Our VIBE methodology starts with a strong brand story at its foundation and then crafts a multiyear, dynamic marketing plan using proven tools and resources. The following six marketing fundamentals will help craft beverage producers establish a high-performance, marketing culture within their businesses:

          1. Tell Your Brand Story – Customers purchase from businesses they believe in. Show you stand for something with a strong mission, vision, product and brand story.
          2. Know Your Customers – Whenever you’re in front of the customer, cut through the clutter with messaging that recognizes their needs and values.
          3. Engage Your Audience – Clear the path for customers to find you. Reduce the guesswork with a deliberate plan for maximizing each storytelling moment.
          4. Know Your Competitors – Study your competition and what they’re doing to attract buyers in your market, then strategize to gain share by telling a more engaging story.
          5. Create a Marketing Budget – Successful marketing is an asset to business. Support your plans with a clearly-defined budget that learns and grows with you over time.
          6. Identify Talent to Execute – Develop a marketing focus within your organization, identifying the resources needed to bring your plans to life brilliantly.

          With examples from:

          Marketing services

          The team at Market Your Craft is ready to help you quickly execute the marketing plans developed to help differentiate your brand. We are a virtual network of experts in every field of craft beverage marketing, located nationwide to best service your needs. We are fortunate to have worked with some of the most iconic brands in the industry, and we’re happy to bring that experience to your tactical effort, large project or defining brand strategy work. Let us know if we can help:

          • Set up and manage your own website
          • Increase your search engine ranking
          • Launch your first digital ad campaign
          • Set up an email newsletter service
          • Enable your website for online shopping
          • Capture photo and video content that sells
          • Set up your social media accounts
          • Maximize your digital presence
          • Engage local media opportunities
          • Evaluate sponsorship or donation
          • Design your first industry press release
          • Develop a corporate responsibility message
          • Ideate brand and product names
          • Evaluate loyalty programs
          • Create training materials
          • Practice industry-leading customer service
          • Collect customer insights and research
          • Design product logos and packaging

          stand out, don’t blend in!

          • Set up and manage your own website
          • Increase your search engine ranking
          • Launch your first digital ad campaign
          • Set up an email newsletter service
          • Enable your website for online shopping
          • Capture photo and video content that sells
          • Set up your social media accounts
          • Maximize your digital presence
          • Engage local media opportunities
          • Evaluate sponsorship or donation
          • Design your first industry press release
          • Develop a corporate responsibility message
          • Ideate brand and product names
          • Evaluate loyalty programs
          • Create training materials
          • Practice industry-leading customer service
          • Collect customer insights and research
          • Design product logos and packaging

          stand out, don’t blend in!

          Are you a craft brand living its core values, ready to find new sources of engaged, profitable customers? Let’s connect over a drink and talk about your opportunity! The team at Market Your Craft is ready to help bring your brand story to life, giving you confidence to scale your beverage business.


          Photo of a man cheersing with a beer

          Photo of a man cheersing with a beer
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