Develop a trade focus within your business.
Organizations of any size will benefit from strategic, deliberate communications with trade partners. We’ve established the Trade Marketing discipline internally for clients, including staffing, onboarding, promotions, demos, newsletters, data capture and performance reporting via tools like Airtable and Promomash. We introduced Absorb LMS in 8 languages to incentivize Global Sales Associates, plus Adobe Workfront and Extranet for sharing electronic resources. And we’ve managed industry crisis communications during a voluntary product recall. Let’s connect your brand to Retail.