Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
Cyber Monday is an e-commerce term referring to the Monday following the Thanksgiving weekend. It is the second-biggest shopping day and the busiest day for online sales. The term Cyber Monday was coined in 2005 by Shop.org, the online arm of the National Retail Federation. Capture new sales: if your craft beverage is sold online,… Read More »Cyber Monday
Linked to Sailor Jerry Rum by way of a contest held in 2013 to recognize America’s favorite bartender. Bartender Appreciation Day aims to help customers recognize the service and varied skillset of their favorite local bartenders. Sail carefully: recognize your tasting room team only, not other establishments, so you’re not seen as providing something of… Read More »Bartender Day
#NationalRhubarbVodkaDay | A bit of a niche celebration whose roots originate in Casselton, North Dakota, at the Maple River Distillery. It’s not weird: if relevant, discuss the tartness rhubarb gives to alcohol.
#CabFrancDay | Cabernet Franc is believed to have been established in the Libournais region of southwest France sometime in the 17th century, when Cardinal Richelieu transported vine cuttings to the Loire Valley. Cabernet Franc is lighter than Cabernet Sauvignon, making a bright pale red wine that contributes finesse and lends a peppery perfume to blends… Read More »Cabernet Franc Day
In 1987 Matt Nader of the San Francisco-based Blue Chip Cookie Company created Cookie Day – which has been championed over the years by Cookie Monster on Sesame Street. Cookie monster: pair cookies with wine or beer; suggest cookie recipes including spent grain from brewing or distilling; or discuss oatmeal, chocolate or other flavors that… Read More »Cookie Day
Held each year as mandated by the UN General Assembly, International Volunteer Day is a unique chance for volunteers and organizations to celebrate their efforts, to share their values and to promote their work among their communities, non-governmental organizations (NGOs), United Nations agencies, government authorities and the private sector. This year's campaign, “Together We Can… Read More »International Volunteer Day
On December 5, 1933, the 21st Amendment to the United States Constitution was passed to repeal the 18th Amendment of 1919, or Prohibition. Raise a glass: share a responsible drinking message or toast local craft and the bars, restaurants and shops that support them.
#NationalLagerDay | Pale lager is the most widely consumed style of beer in the world, fermented and conditioned at low temperatures for its unique flavor. Light but loved: promote pints or meal pairings, including shellfish, light seafood, sushi, grilled pork or chicken and spicy foods. Did you know: many beer enthusiasts measure the quality of… Read More »Lager Day
#MountainsMatter | Sponsored by the United Nations to bring mountain issues to the political discussion. Mountains cover 22% of the earth’s land surface, provide 60-80% of the world’s freshwater, host 28% of the Earth’s forests, produce 6 of the 20 most important food crops and attract 15-20% global tourism. Take a hike: where relevant, promote… Read More »International Mountain Day
Similar to Cyber Monday, Green Monday is a term coined by eBay in 2007 to describe the best online sales day in December. Craft surfing: if you offer online shopping, promote overstocked or popular merchandise at a discount or bundle.
#NationalCocoaDay | Cocoa was first used to make hot chocolate by the Aztecs (a drink called “xocolatl,” or bitter water). The terms “hot chocolate” and “hot cocoa” are often used interchangeably. Hot chocolate is made from ground chocolate which contains cocoa butter and mixed with warm milk. Hot cocoa is made from cocoa beans that… Read More »Cocoa Day
Designated an International Bartenders Association official cocktail, mention of the Screwdriver goes back as far as 1949, perhaps made popular by American aviators. Add 1.5oz Vodka to a highball glass over ice and top with orange juice. Serve it up: promote your favorite vodka recipe variations; a new vodka release; or your go-to local bars… Read More »Screwdriver Day
Maple syrup typically comes from the xylem sap of sugar, red or black maple trees. These trees store starch in their trunks and roots. In the spring, the starch converts to sugar that rises in the sap, which is collected, evaporated and concentrated. Share something sweet: discuss maple flavors present in your craft beverage and… Read More »Maple Syrup Day
#Festivus | An alternative to the pressures and commercialism of the Christmas season. Originally created by author Daniel O’Keefe, Festivus entered popular culture after it was made the focus of the 1997 Seinfeld episode. Season of celebrations: list ideas to host a party with your friends on your website and social media channels.
Often a time for families and friends to gather prior to the holiday. Enjoy: offer well-wishes for a safe and joyful season and notify customers of any holiday hours. Note: best to keep these messages secular to appeal to a broader audience.
#NationalEggnogDay | Traditionally made with milk, cream, sugar, whipped egg whites and egg yolks, eggnog can be enhanced with a variety of alcohol, including brandy, dark rum, cognac and bourbon. Time to cheat: offer your favorite eggnog recipes and pairing recommendations (consider savory, salty, spicy or earthy dishes).
#NationalFruitcakeDay | Rome is believed to be the creator of fruitcake, and one of the earliest recipes known comes from ancient Rome listing pomegranate seeds, pine nuts and raisins that were mixed into barley mash. Records indicate that in the Middle Ages, honey, spices, and preserved fruits were added. When in Rome: have you ever… Read More »Fruitcake Day
It’s a great day to enjoy bacon as a snack, with one of your meals or even incorporate it into a tasty dessert. Everything’s better with bacon: suggest ways to achieve a smoky, bacon flavor in your craft beer or whiskey; or consider pairing bacon with a mild and light-bodied whiskey; a pilsner, nutty brown… Read More »Bacon Day
#NationalChampagneDay or #ChampagneDay | A big part of holiday traditions around the world, about 25% of all champagne is sold in the days between Christmas and New Year’s Eve. Bubbly disposition: time for a responsible drinking message; notifying customers of holiday hours; or a promotion to use a ride share service to get to/from the… Read More »Champagne Day
Often a time for families and friends to gather prior to the holiday. Enjoy: offer well-wishes for a safe and joyful season and notify customers of any holiday hours.
#NationalBloodyMaryDay | A Bloody Mary is a cocktail containing vodka, tomato juice and other spices and flavorings (including Worcestershire sauce, hot sauces, garlic, herbs, horseradish, celery, olives, salt, black pepper, lemon and lime juice and celery salt). Usually consumed in the morning or early afternoon and is popular as a hangover cure. There are a… Read More »Bloody Mary Day
Observed with the assumption that New Year’s Eve was a big night, full of drinking. Not a good idea for any beverage alcohol business to promote this explicitly, but brands can nod to it tastefully. Take it easy: if the tasting room will be open, promote food trucks and creative no-to-low-alcohol pairings, board games and… Read More »Hangover Day
#NewYearsDay | The start of the new year on the Gregorian calendar, first introduced by Pope Gregory XIII in 1582 and used by the British colonies starting in 1751. It’s also the start of the solar calendar year which syncs with the tropical year. Time to celebrate: post holiday hours; suggestions on how to spend… Read More »New Year’s Day
