Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? The Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.

Orange Juice Day

Orange juice is America’s favorite breakfast drink. Orange you glad: recommend orange juice cocktails, mimosas, punch, shooters and mocktails. Photo by Markus Spiske from Pexels

Star Wars Day

#MayThe4thBeWithYou | The unofficial holiday celebrating the Star Wars franchise. Drink responsibly, you will: consider themed drink promotions; costume parties. Photo by Craig Adderley from Pexels

Cinco de Mayo

#CincodeMayo | Commemorates the Mexican Army's victory over the French Empire at the Battle of Puebla, on May 5, 1862, under the leadership of General Ignacio Zaragoza. Time to celebrate: […]

Sauvignon Blanc Day

#SauvignonBlanc | A green-skinned grape variety that originates from the Bordeaux region of France. Perfect pairing: cheese, green vegetables, oysters, delicate fish, herbs and mild vinaigrettes. Photo by Valeria Boltneva from Pexels

Beverage Day

Earliest recorded observation of this day was in 1921, at which point it was referred to as “Bottled Carbonated Beverage Day” to promote soda purchase. A sweet treat: if you […]