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Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.

Siblings Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Recognized annually in some parts of the United States on April 10, and as Brothers and Sisters Day on May 31st in Europe, honoring the relationships of siblings. On Siblings Day, consider buy your brother or buy your sister a drink promotions; social media posts or contests around sibling photos; or highlighting family members working… Read More »Siblings Day

Cheese Fondue Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Fondue is a Swiss melted cheese dish served in a communal pot over a portable stove heated with a candle or spirit lamp, and eaten by dipping bread, vegetables or other food into the cheese using long-stemmed forks. On Cheese Fondue Day, pair an off-dry Riesling or Chenin Blanc; a lightly-sweet, malty Pilsner; or rye… Read More »Cheese Fondue Day

King Gambrinus Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

The birthday of King Gambrinus, patron saint of brewers. According to some legends, Gambrinus learned the art of brewing after trading his soul to the devil in hopes of forgetting the memory of his unobtainable love. For King Gambrinus Day, consider honoring the patron saint with music and beer specials; or discounts for crown-wearing customers.… Read More »King Gambrinus Day

Peach Cobbler Day

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

Cobbler is a dish consisting of a fruit or savory filling poured into a large baking dish and covered with a batter, biscuit, or dumpling before being baked. On Peach Cobbler Day, pair a dry Sauvignon Blanc or Pinot Noir; a fruity Whitbier; or a smoky, woody Bourbon. Photo by Taste of Home

Thomas Jefferson’s Birthday

Market Your Craft 1929 Denver West Drive #1123, Golden, CO, United States

The third U.S. President, Jefferson learned to brew after his presidency. Using locally grown hops and malts purchased from his neighbor—and studying “The Theory and Practice of Brewing,” written by Englishman Michael Combrune in 1804—Jefferson bottled his first batch of beer at his Monticello estate in 1812. On Thomas Jefferson's birthday, consider thematic beer promotions… Read More »Thomas Jefferson’s Birthday