Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
#ParentsDay | Parents' Day is observed in South Korea (May 8) and in the United States (fourth Sunday of July). The United States day was created in 1994 under President Bill Clinton. June 1 has also been proclaimed as "Global Day of Parents" by the United Nations as a mark of appreciation for the commitment… Read More »Parents’ Day
Scotch whisky is malt whisky or grain whisky (or a blend of the two), made in Scotland. Scotch whisky must be made in a manner specified by law. Did you know: The first known written mention of Scotch whisky is in the Exchequer Rolls of Scotland, 1494. Scotch whisky was known as aqua vitae, Latin… Read More »Scotch Day
Lasagne are a type of wide, flat pasta, possibly one of the oldest types of pasta. Lasagne, or the singular lasagna, is also an Italian dish made of stacked layers of this flat pasta alternating with fillings such as ragù and other vegetables, cheese, and seasonings and spices such as garlic, oregano and basil. Pairing:
#FriendshipDay | Friendship Day is a day in several countries for celebrating friendship or worldwide in Esperanto: Internacia Tago de Amikeco. It was first proposed in 1958 in Paraguay as the "International Friendship Day". The exchange of Friendship Day gifts like flowers, cards and wrist bands is a popular tradition on this occasion. Feel good:… Read More »International Day of Friendship
Mead Day itself has garnered a growing reputation, being a way to learn how to make, bottle and even start selling Mead for yourself. Try pairing: spicy Meads with fruit flavors; dry Meads with cheeses; fruit Meads with similar dessert flavors; apple Cysers with meats (especially as marinades); floral and citrus Meads with salads; and… Read More »Mead Day
Albariño Day was created to happen during the Albariño festival in the Galician town of Cambados in Spain. It is a white wine grape with a distinctive botanical aroma and hint of citrus, producing a light wine, generally high in acidity and 11-12% alcohol. Consider this: promoting the style of wine if you carry it,… Read More »International Albariño Day
Albariño Day was created to happen during the Albariño festival in the Galician town of Cambados in Spain. It is a white wine grape with a distinctive botanical aroma and hint of citrus, producing a light wine, generally high in acidity and 11-12% alcohol. Consider this: promoting the style of wine if you carry it,… Read More »International Albariño Day
Night Out Day has been held has been held annually since 1984, and is sponsored by the National Association of Town Watch in the United States. National Night Out began simply with neighbors turning on their porch lights and sitting in front of their homes. The event is meant to increase awareness about police programs… Read More »Night Out Day
White Wine Day celebrates wine produced from "white" grapes, which are green or yellow in color, such as the Chardonnay, Sauvignon blanc, and Riesling. Some white wine is also made from grapes with colored skin, provided that the obtained wort is not stained. Pinot noir, for example, is commonly used to produce champagne. Wine not:… Read More »White Wine Day
Chocolate Chip Cookie Day is primarily an American holiday that celebrates one of the most popular cookies in American history. The chocolate chip cookie was invented by American chefs Ruth Graves Wakefield and Sue Brides in 1938. She invented the recipe during the period when she owned the Toll House Inn, in Whitman, Massachusetts. Fabulous… Read More »Chocolate Chip Cookie Day
IPA Day is celebrated to increase appreciation for one of the world's most popular types of craft beer. Did you know: IPA stands for India Pale Ale – the answer to the challenge of providing beer for the British Empire in the east. It was too hot to brew in India, so in the 1780s… Read More »IPA Day
The root beer float - also known as the “Black Cow” – got its start in Colorado in a mining camp. Frank J. Wisner of Cripple Creek, Colorado, gets the credit for inventing the “Black Cow” way back in August of 1893. Pure deliciousness: who doesn’t like a root beer float? What, you don’t carry… Read More »Root Beer Float Day
International Beer Day is a global celebration of beer, intended for beer lovers everywhere to raise a toast to brewers and bartenders and rejoice in the greatness of beer! Salut: beer specials are the obvious choice, but go deeper. What about some edutainment, giving guests and online followers a little history about your beers, your… Read More »International Beer Day
CBD CBD Day recognizes the hemp-derived supplement that’s treating a variety of ailments worldwide. Science: alcohol producers have been experimenting with THC- and CBD-infused beers for years. With one rub: current laws prohibit the mixing of any cannabis product with alcoholic beverages. The idea is to create a new beverage similar in taste to the… Read More »CBD Day
International Hangover Day is annually celebrated the day after International Beer Day. Watch out: it’s never something to be promoted or called-out in a social post. However, your team could acknowledge the day with a themed drink or activity. Photo by Pixabay from Pexels
World Baijiu Day highlights one of the planet’s most popular spirits that no one has ever heard of…Little-known outside China, Baijiu is a grain spirit that clocks in around 53% ABV and represents one third of global hard liquor production. News to me: Baijiu is drunk as warm, straight shots and has inspired cocktails, infusions,… Read More »World Baijiu Day
#NationalSmoresDay | The origin of this tasty snack is credited to the entrepreneur Alec Barnum. A S’more is a contraction of the phrase, “some more,” traditionally cooked using the campfire. A marshmallow is heated until golden brown and sandwiched between two halves of a graham cracker and a piece of chocolate. Gimme S’more: not everyone… Read More »S’mores Day
On Prosecco Day we celebrate the Italian DOC white wine produced in the area spanning nine provinces of Italy and named after the village of Prosecco. It is almost always a sparkling or semi-sparkling style. Prosecco please: if you serve Prosecco, why not get creative with some cocktails? Like a Sgroppino – an Italian cocktail… Read More »Prosecco Day
International Left Handers Day is observed annually on August 13 to celebrate the uniqueness and differences of the left handers. Handy: thinking about giving left-handers a discount in your tasting room but worried about dishonesty? Have you ever seen a right-hander try to sign a receipt with their off-hand?? Try it! Photo by Elle Hughes from Pexels
#NationalRelaxationDay | Interesting take on how to celebrate at work, from TotalWellnessHealth.com: just breathe, eat foods that reduce stress, get your daily dose of laughter, chew gum, add some greenery, create a “chill out” campaign and offer a half day of work. Why not: lean into those things that make patrons feel relaxed when they… Read More »Relaxation Day
Fans of Rum don’t need a day to celebrate – it’s pretty much a party that lasts all year. Rums are produced in various grades. Light rums are commonly used in cocktails, whereas "golden" and "dark" rums were typically consumed straight or neat, on the rocks, or used for cooking, but are now commonly consumed… Read More »Rum Day
Pinot Noir Day celebrates the world’s most popular light-bodied red wine. Pinot Noir grapes are grown around the world, mostly in the cooler climates, and is quite difficult to grow, harvest and use to make wine. Did you know: the name Pinot Noir comes from the French words for “pine” and “black.” We like fruity… Read More »Pinot Noir Day
Aviation Day was established in 1939 by Franklin Delano Roosevelt, who issued a presidential proclamation which designated the anniversary of Orville Wright's birthday to be National Aviation Day. Fly by: does your brand have strong ties to the aviation industry or the Air Force? There’s a natural promotion around men and women of service. Otherwise,… Read More »Aviation Day
#WorldPhotoDay | Celebrated so people around the world can communicate their feelings and express themselves through the art of photography. Visual arts: ask a local photographer for a pop-up studio showing of their artwork in your tasting room. They win because they sell a few items and get their names out there. You win on… Read More »World Photography Day
World Senior Citizen’s Day was established in 1991 to increase awareness of the factors and issues that affect older adults, such as age deterioration and the study of problems that affect their lives, elder abuse. Respect: today is a great day to recognize and acknowledge the contributions of older people to society, so consider food… Read More »Senior Citizens Day
The National Park Service was created on August 25, 1916, when President Woodrow Wilson signed the National Park Service Act. Get outside: REI and other companies that align with social and outdoor-related causes often celebrate by giving employees the day off. While you can’t always do that, do something to bring the outdoors inside for… Read More »Park Service Founders Day
On Whiskey Sour Day, mix bourbon, lemon juice, sugar and optionally a dash of egg white, shake, then serve over ice. Did you hear: the oldest historical mention of a whiskey sour was published in the Wisconsin newspaper, Waukesha Plain Dealer, in 1870. In addition to the classic recipe ingredients, try substituting beer, wine or… Read More »Whiskey Sour Day
Women's Equality Day is celebrated in the United States to commemorate the 1920 adoption of the Nineteenth Amendment to the Constitution, which prohibits the states and the federal government from denying the right to vote to U.S. citizens on the basis of sex. Be kind, but careful: being respectful of all people regardless of gender… Read More »Women’s Equality Day
#NationalDogDay | Who doesn’t like a dog?! Well, turns out that while a dog may be “man’s best friend,” not everyone appreciates Spot or Fido walking around loose in your tasting room. If you have the space/capacity for dogs normally, consider going above-and-beyond today to make the pooches feel special, including water dishes, treats and… Read More »Dog Day
On Red Wine Day, enjoy a glass of your favorite Cabernet Franc, Merlot, Zinfandel or any of the 8 major types of red wine. Decant this: the actual color of the wine can range from intense violet, typical of young wines, through to brick red for mature wines and brown for older red wines. Photo… Read More »Red Wine Day
Toasted Marshmallow Day, an “unofficial” national holiday is sponsored by the National Confectioners Association. From Wikipedia: “Marshmallow is a type of confectionery that is typically made from sugar, water and gelatin whipped to a squishy consistency.” Yep, that pretty much sums it up! Sweet deliciousness: a local brewery did a pie-beer tasting around Thanksgiving and… Read More »Toasted Marshmallow Day
On August 2, 2007, the US Senate declared September 2007 as "National Bourbon Heritage Month." The resolution calls for consumers who enjoy bourbon, or “America’s Native Spirit,” to do so responsibly and in moderation. It’s good to age: if your team uses bourbon barrels for aging, consider drink specials or calling out your barrel partners.
An opportunity to learn more about endangered species, preservation and conservation efforts around the world. Show your wild side: if your brewery, winery or distillery has a “mascot” or tells a brand story tied to nature, play this up on social media. Consider a contest for naming an upcoming product release, otherwise, don’t feed the… Read More »National Wildlife Day
The Chianti region of central Tuscany, Italy, produces some of the country’s most celebrated wines. Did you know: “Chianti” is not a grape varietal – for a wine to have the name Chianti it must be produced with at least 80% Sangiovese grapes.
The International Day of Charity was established with the objective of sensitizing and mobilizing people, NGOs, and stakeholders all around the world to help others through volunteer and philanthropic activities. Giving back: if you support a local charity, consider matching employee or customer donations (of time or money) or sharing a portion of proceeds from… Read More »International Day of Charity
Tailgating does center around the sport of football. While football has its roots in the game of rugby, it is generally accepted that the first football game in United States history was on November 6, 1869, between Rutgers and Princeton Universities. Fans arrived early to enjoy each other’s company and some food. Socially-distanced pre-game: while… Read More »Tailgating Day
On World Beard Day, it is customary for the bearded members of a family to relax and partake in no jobs or chores. The beardless members of the family traditionally show their support by waiting on the bearded hand and foot. World Beard Day is all about promoting and elevating the global status of the… Read More »World Beard Day
#KentuckyDerby | The Kentucky Derby is a Grade I stakes horse race held annually in Louisville. Take your mark: Mint Juleps are the traditional drink, but themed cocktails run the gamut from bourbons to mimosas to ciders and beers. Photo by Daniel from Pexels
