Rocky Road is a chocolate-flavored ice cream traditionally composed of chocolate ice cream, nuts and whole or diced marshmallows. On Rocky Road Day, if your brewery offers a beer with these or similar characteristics, discuss how the flavors were achieved. Photo and recipe available at Brown-Eyed Baker

Originally designated as a day for runners to reaffirm their passion for running, National Running Day is also a good day for beginners to get started. If your business has a natural connection to running, consider drink promotions or a thematic event to celebrate the running community. Craft brewers can also offer low-calorie, flavorful options… Read More »Running Day

First recognized by the General Assembly of the United Nations, World Bicycle Day promotes the health and environmental benefits of bicycle travel. Similar to running and other enthusiast groups, show your support for the cycling community with drink promotions, a special event or themed merchandise. Photo by Yan Krukov from Pexels

#CognacDay | Cognac is a variety of brandy named after the commune of Cognac, France, the production of which falls under French appellation d’origine contrôlée (methods and naming required to meet certain legal requirements). On Cognac Day, consider pairing chocolates; cheeses; smoked duck or foie gras; glazed pork or sweet pork belly; sushi; and mushrooms.… Read More »Cognac Day

First recognized by the United Nations in 1974, World Environment Day encourages awareness and action for the protection of our environment, including marine pollution, human overpopulation, global warming, sustainable consumption and wildlife crime. Consider discounts for patrons that share your approach to the environment, i.e. cyclists, reusable or biodegradable packaging/containers, rideshares or public transportation.

Moonshine was originally a slang term for high-proof, distilled spirits produced without government authorization. Moonshine Day celebrates the historical roots, legend and lore leading to the modern-day, legal distilling business. Consider promotions, special drinks or themed events if you offer a commercial whiskey labeled as “moonshine.”

On Trails Day, events throughout the United States help promote awareness of the wide variety of services the trail systems offer. Consider drink specials for customers or a trail cleanup day for your team if outdoor and environmental activities are part of your brand messaging.

#NationalBubblyDay | “Bubbly” is often the term used generically for sparkling wine. On Bubble Day, consider a pairing of shrimp or smoked salmon with Champagne; brie and prosciutto with Rosé; Manchego cheese, olives and almonds with Spanish Cava; cheesecake with raspberries and Moscato d’Asti; and Asian fare or sushi with Prosecco.

“Name your poison” is a stereotypical phrase used by bartenders to ask a patron what they would like to drink. On Name Your Poison Day, let bartenders have fun with it, dressing up in costumes of different eras to further draw attention to the bartender’s role in this social setting.

On Best Friends Day, consider promoting drink specials for bringing your best friend to your favorite tasting room; or a social contest asking fans/followers to submit a photo of best friends enjoying your beer, wine or whiskey.

Any tea that has been chilled or cooled, typically sweetened with sugar, syrup and/or apple slices. Did you know: teas brewed using the traditional hot method can be chilled for use in a cold cocktail with Bourbon, Cognac, Gin, Irish Whiskey and other styles of alcohol. Perfect for Iced Tea Day.

“Name your poison” is a stereotypical phrase used by bartenders to ask a patron what they would like to drink. On Name Your Poison Day, let bartenders have fun with it, dressing up in costumes of different eras to further draw attention to the bartender’s role in this social setting.

English-American chocolate maker Samuel German first developed a formulation of dark chocolate serving as the base of this layered cake recipe filled with coconut-pecan frosting. For German Chocolate Cake Day, consider pairing Imperial Stout or raspberry ale; an oaked, dry Chardonnay, Pinot Noir or Cabernet Sauvignon; or a Speyside Scotch. Craft brewers often try to recreate… Read More »German Chocolate Cake Day

On Peanut Butter Cookie Day, consider pairing tasters of your craft beer, wine or whiskey with peanut butter cookies as a promotion; or partner with a local bakery to offer a pre-order, special dessert event.

#Rosé #RoséDay #RoséAllDay | Rosé is a type of wine that incorporates some color from grape skins, but not enough to be considered a red. Did you know: Rosé may be the oldest type of wine because the process of fermenting with the skins is the most straightforward for winemakers?

Gin is one of the broadest categories of distilled spirits, deriving its predominant flavor from juniper berries. On Gin Day, if you’re a distillery that produces Gin, offer education with a special tasting or sampler tray or thematic drink promotions.

Commemorates adoption of the U.S. flag on June 14, 1777. Did you know: 17-year-old Robert Heft of Ohio designed the 50-star American flag – one of 1,500+ designs submitted to President Dwight D. Eisenhower. On Flag Day, consider drink specials that reflect the red, white and blue colors of the U.S. Flag.

#Bourbon #BourbonDay #AmericasNativeSpirit | In 1964 a Congressional Resolution designated Bourbon as America’s native spirit. To be legally considered a Bourbon, it must be 51% corn, stored in new charred oak barrels, distilled at no more than 160 proof and barreled at 125 proof.

#CheninBlanc | Chenin blanc is a white wine grape variety from the Loire Valley of France, typically used to make sparkling and dessert wines. On Chenin Blanc Day, consider pairing vegetable dishes or salads; rich, pungent cheeses; fish or cream-based chicken entrees; or desserts.

One of the best-known mixed cocktails, martinis are made with gin and vermouth and garnished with an olive or lemon twist. On Martini Day, consider drink specials or martini mixing stations.

Did you know: the term milkshake was first used in print in 1885, representing an alcoholic drink made of cream, eggs and whiskey. In the early 1900’s it became the non-alcoholic, ice cream drink we know today. Craft brewers have made popular the “milkshake beer” style – for example a milkshake IPA – by increasing… Read More »Vanilla Milkshake Day

#CheninBlanc | Chenin blanc is a white wine grape variety from the Loire Valley of France, typically used to make sparkling and dessert wines. On Chenin Blanc Day, consider pairing vegetable dishes or salads; rich, pungent cheeses; fish or cream-based chicken entrees; or desserts.

Occurs twice a year, once in each hemisphere, when one of the Earth’s poles has its maximum tilt toward the Sun. Summer Solstice is when the Sun reaches its highest position in the sky, resulting in the longest period of daylight. Consider special hours of operation or a music event to celebrate the official start… Read More »Summer Solstice

On Father's Day, consider drink specials or a special food-pairing promotion; social contest celebrating dads out there. For the fathers who are interested in learning to brew, make wine or distill, consider partnering with a local homebrew store for discounted starter and recipe kits!

An Italian red wine grape known to produce slightly sparkling wines designed to be drunk young. Did you know: during the 1970s and 1980s sweet Lambrusco was the biggest selling import wine in the U.S.

The human body contains more than 60% water, so replacing fluids lost during activity is important. Hydration Day focuses on education to protect yourself from becoming overheated or dehydrated, with a focus on athletes in training. Did you know: beer has traditionally been the drink of choice following a race or athletic activity, but there… Read More »Hydration Day

Pralines are a confection containing a minimum of nuts, sugar and often cream. On Pralines Day, if your business offers a praline-flavored beverage, promote thematic drink specials or educate on how the praline flavor was achieved.

On Coconut Day, if your business offers a coconut-flavored beverage, promote thematic drink specials or educate on how the coconut flavor was achieved.

#Rosé #RoséDay #RoséAllDay | On Rosé Day, consider pairing light salads and pasta dishes; raw and lightly-cooked shellfish and grilled fish; and goat cheese.

Did you know: orange blossoms are traditionally associated with good luck. The citrus flavor can be found in beer, mead, wine and whiskey.

#SocialMediaDay #SMDay | First recognized by Mashable.com on June 30, 2010, Social Media Day is a way to recognize and celebrate social media’s impact on global communication. This is a perfect time to host a social contest with customers/fans to promote your brand’s use of social media; invite a partner business, peer or even customer… Read More »Social Media Day

A Mai Tai is a cocktail based on rum, Curaçao liqueur, orgeat syrup, and lime juice. Did you know: Victor Bergeron claimed to have invented the Mail Tai in 1944 at his restaurant, Trader Vic’s, in Oakland, California.