Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
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Zinfandel Day
November 17, 2021
A variety of black-skinned wine grape grown in over 10 percent of California vineyards. The grape found its way to the United States in the mid-19th century, where it became known by variations of a name applied to a different grape, likely “Zierfandler” from Austria. Versatile beyond belief: if you’re a winery that has upcoming vintages/releases, start promoting the week leading up to the day, if not earlier. If you sell Zinfandel, highlight delicious, seasonal food pairings.
