Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? The Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
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Winter Solstice
December 21, 2020
Also known as midwinter, the day on which one of the Earth’s poles has its maximum tilt away from the Sun. This is the shortest day and longest night of the year and is seen as a significant time of year for many cultures, marked by festivals and rituals. Warm it up: recommend a food and beverage pairing along with recipes or market special hours and promotions in the tasting room.
