Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? The Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.

Recurring

Tartan Day

Tartan Day is a North American celebration of Scottish heritage on April 6, the date on which the Declaration of Arbroath was signed in 1320. On Tartan Day, consider promotionĀ of Scottish whiskies, beers and themed cocktails.