Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
S’mores Day
August 10, 2025
#NationalSmoresDay | The origin of this tasty snack is credited to the entrepreneur Alec Barnum. A S’more is a contraction of the phrase, “some more,” traditionally cooked using the campfire. A marshmallow is heated until golden brown and sandwiched between two halves of a graham cracker and a piece of chocolate. Gimme S’more: not everyone has the luxury of a fire pit outside their tasting room…so let’s work with a safer option. If you have a S’mores-flavored anything on the menu, by all means promote that. Otherwise conduct a tasting that pairs the component flavors (marshmallow, graham and chocolate) each with a beer, wine or whiskey.
Photo from Hersheys.com
