Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? The Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.

Recurring

New Beer’s Eve

The day prior to National Beer Day - the day that the Cullen-Harrison Act was enacted, leading to the 18th Amendment being repealed on December 5, 1933 w/ ratification of the 21st. On New Beer's Eve, consider promoting to-go specials to help fuel NYE-style celebrations. Photo by tyrone Fernandez from Pexels