Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? The Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.


Martini Day

One of the best-known mixed cocktails, martinis are made with gin and vermouth and garnished with an olive or lemon twist. On Martini Day, consider drink specials or martini mixing stations.