Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? The Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.

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Maple Syrup Day
December 17, 2021
|Recurring Event (See all)
An event every year that begins at 12:00 am on day 17 of December, repeating indefinitely
Maple syrup typically comes from the xylem sap of sugar, red or black maple trees. These trees store starch in their trunks and roots. In the spring, the starch converts to sugar that rises in the sap, which is collected, evaporated and concentrated. Share something sweet: discuss maple flavors present in your craft beverage and how those flavors were achieved.