Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? The Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.


Lemonade Day

Recognized annually as a day for children to learn what it takes to run a business in a fun and constructive way. Open a lemonade stand: if you have cocktails or mixed drinks with lemonade as a base, consider drink specials. Note: don’t mix alcohol promotion in with children’s messaging. Photo by DESIGNbyJA from Pexels