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Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.
Celebrates friendships that were developed through the Internet. Consider: a general shout-out to fans and followers on your social media channels; drink or merchandise promotions; or a low-key event in your tasting room.