Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? The Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.


International Whiskey Day

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Whether first introduced in 2008 or 2009 (at the Whiskey Day Festival in the northern Netherlands), the day celebrates whiskies from around the world on Michael Jackson’s birthday. The movement is intended to promote sharing your love of whisk(e)y with others. Consider: for bars serving whiskey, drink specials to commemorate the day; otherwise raise a […]