Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? The Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.

Graham Cracker Day
July 5
|Recurring Event (See all)
An event every year that begins at 12:00 am on day 5 of July, repeating indefinitely
When Sylvester Graham first invented the slightly sweetened cracker, he intended it as a health food. In the early 1800s, the Presbyterian minister developed the cracker as part of his āGraham Dietā program. They were made from whole wheat graham flour with added bran and wheat germs. He believed his snack would curb sinful cravings. Pairing: Sāmores are a popular popular of graham crackers, chocolate and marshmallow, which pairs perfectly with Tawny Port, Chocolate/Coffee Imperial Stout, Irish Coffee, Baileys, Chambord Raspberry Liqueur, spiked hot chocolate or a Martini.