Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? The Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.

Recurring

Gin Day

Gin is one of the broadest categories of distilled spirits, deriving its predominant flavor from juniper berries. On Gin Day, if you’re a distillery that produces Gin, offer education with a special tasting or sampler tray or thematic drink promotions.