Skip to content


Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you’ll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft’s Social Guide is updated monthly, with over 60+ timely and topical ideas for your team’s content calendar.

Pie Day

Market Your Craft 35 Van Gordon Street #525, Lakewood, CO

Say no more: why not pair a Nut Brown Ale and pecan pie; Pinot Noir and peanut butter pie; or Scotch and apple pie.

Bartender Day

Market Your Craft 35 Van Gordon Street #525, Lakewood, CO

Linked to Sailor Jerry Rum by way of a contest held in 2013 to recognize America’s favorite bartender.  Bartender Appreciation Day aims to help customers recognize the service and varied skillset of their favorite local bartenders. Sail carefully: recognize your tasting room team only, not other establishments, so you’re not seen as providing something of… Read More »Bartender Day

Rhubarb Vodka Day

Market Your Craft 35 Van Gordon Street #525, Lakewood, CO

#NationalRhubarbVodkaDay | A bit of a niche celebration whose roots originate in Casselton, North Dakota, at the Maple River Distillery.  It’s not weird: if relevant, discuss the tartness rhubarb gives to alcohol.

Cabernet Franc Day

Market Your Craft 35 Van Gordon Street #525, Lakewood, CO

#CabFrancDay | Cabernet Franc is believed to have been established in the Libournais region of southwest France sometime in the 17th century, when Cardinal Richelieu transported vine cuttings to the Loire Valley. Cabernet Franc is lighter than Cabernet Sauvignon, making a bright pale red wine that contributes finesse and lends a peppery perfume to blends… Read More »Cabernet Franc Day

Cookie Day

Market Your Craft 35 Van Gordon Street #525, Lakewood, CO

In 1987 Matt Nader of the San Francisco-based Blue Chip Cookie Company created Cookie Day – which has been championed over the years by Cookie Monster on Sesame Street. Cookie monster: pair cookies with wine or beer; suggest cookie recipes including spent grain from brewing or distilling; or discuss oatmeal, chocolate or other flavors that… Read More »Cookie Day