Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? The Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.


German Beer Day

On this day in 1516, the "German Beer Purity Law" or "Reinheitsgebot" came into force. Did you know: it’s actually the oldest food law anywhere in the world, and to this day it decrees that German beer can only contain 3 ingredients: water, hops and barley. On German Beer Day, consider promoting drink specials for […]