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Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? Market Your Craft's Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.

Brownie Day

Market Your Craft 35 Van Gordon Street #525, Lakewood, CO

#NationalBrownieDay | The first brownie recipe is said to have been created at the Palmer House restaurant in Chicago, referenced in the Sears Roebuck catalog in 1898. Perfect pairings: Ruby Port or sweet Portuguese red; an Irish stout; or a cigar malt. Or ask fans for their suggestions on your social media channels!

Lager Day

Market Your Craft 35 Van Gordon Street #525, Lakewood, CO

#NationalLagerDay | Pale lager is the most widely consumed style of beer in the world, fermented and conditioned at low temperatures for its unique flavor.  Light but loved: promote pints or meal pairings, including shellfish, light seafood, sushi, grilled pork or chicken and spicy foods. Did you know: many beer enthusiasts measure the quality of… Read More »Lager Day

International Mountain Day

Market Your Craft 35 Van Gordon Street #525, Lakewood, CO

#MountainsMatter | Sponsored by the United Nations to bring mountain issues to the political discussion.  Mountains cover 22% of the earth’s land surface, provide 60-80% of the world’s freshwater, host 28% of the Earth’s forests, produce 6 of the 20 most important food crops and attract 15-20% global tourism.  Take a hike: where relevant, promote… Read More »International Mountain Day

Green Monday

Market Your Craft 35 Van Gordon Street #525, Lakewood, CO

Similar to Cyber Monday, Green Monday is a term coined by eBay in 2007 to describe the best online sales day in December. Craft surfing: if you offer online shopping, promote overstocked or popular merchandise at a discount or bundle.

Cocoa Day

Market Your Craft 35 Van Gordon Street #525, Lakewood, CO

#NationalCocoaDay | Cocoa was first used to make hot chocolate by the Aztecs (a drink called “xocolatl,” or bitter water).  The terms “hot chocolate” and “hot cocoa” are often used interchangeably.  Hot chocolate is made from ground chocolate which contains cocoa butter and mixed with warm milk.  Hot cocoa is made from cocoa beans that… Read More »Cocoa Day