Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? The Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.


Beverage Day

Earliest recorded observation of this day was in 1921, at which point it was referred to as “Bottled Carbonated Beverage Day” to promote soda purchase. A sweet treat: if you produce a line of sodas, celebrate the flavors and styles available as well as review the history and process. Photo by Sharon McCutcheon from Pexels