Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? The Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.


Best Friends Day

OnĀ Best Friends Day, consider promotingĀ drink specials for bringing your best friend to your favorite tasting room; or a social contest asking fans/followers to submit a photo of best friends enjoying your beer, wine or whiskey.