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Successful brands use content calendars to plan messaging for the month, including social posts, video, tasting room events and others. Below you'll find ideas to help you plan your promotional calendar while leaving room for sharing the fun, energy and personality of your brand in real-time. Seems like a daunting task? The Social Guide is updated monthly, with over 60+ timely and topical ideas for your team's content calendar.


Beer Run Day

#BeerRunDay | First observed in 2019 by the Brewers Association, Beer Run Day is meant to show support for all independent craft breweries by promoting beer purchase the day before Independence Day. Promotions: breweries should consider to-go specials and social promotion leading up to Beer Run Day. Photo by cottonbro from Pexels

Social: a step-by-step guide to social media strategy


SKU: Workbook-Social-Setting Category:

Updated for June, 2022

A social setting is where people gather to experience a shared interest or event. Many craft brands miss opportunities to convert followers to customers on social because posts are uninspired, inconsistent or irrelevant.

To get started, we’ll set the stage for a deliberate social marketing strategy by defining the objectives, tone and personality of your messaging. We’ll then look at over 60 content ideas to help you plan a month’s worth of engaging content. Leaving room for impromptu posts that add energy to your BRAND VIBE!

Let’s shift the conversation in your favor.

23 pages. PDF is a paid module of the Social Setting Workshop and may not be shared.


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