01/24/2020

Iowa Specialty Producers

Iowa Specialty Producers Conference

The Iowa Wine Growers Association and the Iowa Fruit and Vegetable Growers Association each have long histories of providing information and resources for specialty crop growers and producers here in Iowa. For nearly two years, the two associations have been collaborating and planning to host the newly created Iowa Specialty Producers Conference in 2020.

Scott Kolbe from Market Your Craft was asked to speak to a series of topics on Days 1 and 2 of the Iowa Specialty Producers Conference, intended to provide a value-add to attendees in the Fruit, Vegetable and Wine Growers Tracks. Together we talked about the elements of an engaging brand story, getting the fundamentals right to become “discoverable” for new customers. Having a blueprint for your brand then helps you make objective decisions about how and where you tell your story using your existing social accounts and website.

You’ll find Market Your Craft uniquely qualified to deliver tactically with your team, having worked in wine, spirits and craft beer, on both the marketing and production sides (including time as an assistant brewer). We empower owners and managers to build a marketing focus and momentum internally. Which is why we’re advisors to the craft industry and not an agency: often all you need is a little help getting started. Download the PDF to share with your team.

upcoming events

  • Packaging: how to reflect voice and personality

    NO ONE knows your brand story as well as you. You started the business, after all, and have seen it grow, overcome challenges and evolve to address evolving market and customer needs. If you could hand-sell every single customer, you wouldn’t n…

    April 6 @ 12:00 pm1:00 pm MDT at Zoom Video Communications
  • Brand Stamina: measuring your storytelling against others

    We can all agree that products no longer sell themselves. Especially in a sea of competition. Craft beverage brands must stand out versus blend in to survive. This is where storytelling comes in. Knowing your brand story is the important first step. …

    September 14 @ 12:00 pm1:00 pm MDT at Zoom Video Communications
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