- February 10, 2020
We believe that many craft producers are turning new customers away because storytelling is not a priority. And of all the marketing channels that may connect with their audience, a responsive, mobile website is getting the least attention.
- January 24, 2020
Uncover where your business, customer and competition meet, designing a content marketing strategy to promote your brand story using existing channels.
- January 23, 2020
How to design an impactful brand story to inform all customer-facing efforts, from packaging to social, digital and events and everything in-between.
You’ll find Market Your Craft uniquely qualified to deliver tactically with your team, having worked in wine, spirits and craft beer, on both the marketing and production sides (including time as an assistant brewer). We empower owners and managers to build a marketing focus and momentum internally. Which is why we’re advisors to the craft industry and not an agency: often all you need is a little help getting started. Download the PDF to share with your team.
NO ONE knows your brand story as well as you. You started the business, after all, and have seen it grow, overcome challenges and evolve to address evolving market and customer needs. If you could hand-sell every single customer, you wouldn’t n…April 6 @ 12:00 pm – 1:00 pm MDT at Zoom Video Communications
We can all agree that products no longer sell themselves. Especially in a sea of competition. Craft beverage brands must stand out versus blend in to survive. This is where storytelling comes in. Knowing your brand story is the important first step. …September 14 @ 12:00 pm – 1:00 pm MDT at Zoom Video Communications