build engagement with fans

Your craft beverage needs fresh and engaging content to attract new customers. We help you tell stories about your brand which will help give drinkers a reason to choose you over competitors.

Once you identify your personality and voice, you begin thinking more strategically about marketing. Your entire team is empowered to create content that drives discoverability of your brand, from social to events and everything in-between. And content calendars ensure you stay top-of-mind.

We will set up tracking and publishing tools to measure digital performance in just two days. We like Google Analytics (a free service) and Sprout Social – a best-in-class social management tool for listening, publishing, engagement and analytics. Take the guesswork out of your team's marketing efforts!

Your craft beverage needs fresh and engaging content to attract new customers. We help you tell stories about your brand, giving drinkers a reason to choose you over competitors. Your entire team is empowered to create content that drives discoverability of your brand, from social to events and everything in-between.

We will set up tracking and publishing tools to measure digital performance in just two days. Take the guesswork out of your team's marketing efforts!

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Excite customers with content

Real. Transparent. Authentic. Just a few of the descriptors for what new drinkers want from brands. So don't pressure yourself to be polished or perfect! Be a creator and curator of everything that makes your brand unique, fun and full of personality – customers will love you for it.

Be a creator and curator of everything that makes your brand unique, fun and full of personality.

Use social to start a conversation

How do you engage with customers on social? You're turning them away if you don't deliver timely, topical posts and responsive customer service. Let alone transparency and personality! Social channels help make your brand human and approachable to new customers.

Social channels help make your brand human and approachable to new customers.

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be discovered!

pick a time to talk

Craft beverage is crowded and confusing right now, but we're here to help. Schedule a time below and we'll cater a one hour video call specifically to your business, free of charge. You'll get real insights and tools to help immediately attract new customers and improve your discoverability.

Let us know what's on your mind and we'll help Market Your Craft:

Pick a time to talk. We'll cater a one hour video call to your business, free of charge, where you get tools to improve your discoverability.
What
Build Momentum During the Pandemic
Identify Marketing Opportunities
Become More Discoverable to New Customers
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All meetings will take place via Zoom Video Conference. For more information on how to use Zoom, please visit their Getting Started Guide.

download a guide

Become more discoverable at your own pace! Our guides give you the blueprints needed to drive traffic, build engagement and capture new sales.
Download a guide. Become more discoverable at your own pace! Our guides give you the blueprints needed to drive traffic, build engagement and capture new sales.

Content: a step-by-step guide to digital storytelling

SKU Workbook-Content-Strategy
$99.00
In stock
1
Product Details

It's hard to imagine any business meeting today where content isn't part of the conversation. Companies are scrambling to create the next popular YouTube video or social post in hopes of cutting through the clutter. But is pressing the "viral" button even possible/practical? Most craft beverage producers want more strategy around content, but aren't sure where to start. We're here to help.

Together we'll uncover your company's unique fingerprint – the origin, mission, vision and product/service statements – to craft a brand story fit for consumers. Then we'll use that story to help direct your content creation and curation efforts to support new drinker discovery.

We've created this guide to further sharpen your focus on customer needs, with storytelling techniques to keep fans engaged and the tools needed to build momentum and capture new sales for your brand. Want more? Check out our Brand Vibe Workshop today!

17 pages. PDF is a paid module of the Content Strategy Workshop and may not be shared.

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