we help new customers
discover your 
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how discoverable are you?

Making a great beverage alone is not enough to survive with over 8,000 craft breweries, 10,000 wineries and 2,000 distilleries in the United States. If you're not producing fresh, engaging content online, you're losing sales to competitors. Time to be discovered!

Your craft beverage alone is not enough to attract new customers. There are too many options for drinkers in the United States. Success means being one of the many brands they consider, not the only one. If you're not producing fresh, engaging content online, you're losing sales to competitors. Time to be discovered!

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10,000+ Wineries
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8,000+ Breweries
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2,000+ Distilleries
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1,000+ Kombucharies,
Cideries, Meaderies

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worth discovering

We offer owners confidence their customer-facing digital efforts are driving traffic to their tasting room, building customer engagement and capturing new sales. We are a virtual team of marketers that have worked together for years with some of the most iconic brands in the industry. [Meet the Team]
We offer owners confidence their customer-facing digital efforts are driving traffic to their tasting room, building customer engagement and capturing new sales. Whatever your pursuit – whether spirited, non-alcoholic or infused – Market Your Craft has proven marketing tools to help new customers discover your brand. We are a virtual team of marketers that have worked together for years (decades, in some cases) with some of the most iconic brands in the industry. We all agree that the craft beverage business is evolving too rapidly for a traditional agency structure and the bloated thinking that can result. Which is why we've adopted a more fluid model to quickly address select opportunities with highly-specialized talent deployed on a project basis. [Meet the Team]

why discovery matters

To grow beverage sales in a highly-competitive market, you must constantly introduce yourself to new drinkers. Our goal is for you to attract 3 NEW CUSTOMERS for every current one.
Our goal is for you to attract 3 NEW CUSTOMERS for every current one.

be discovered!

pick a time to talk

Craft beverage is crowded and confusing right now, but we're here to help. Schedule a time below and we'll cater a one hour video call specifically to your business, free of charge. You'll get real insights and tools to help immediately attract new customers and improve your discoverability.

Let us know what's on your mind and we'll help Market Your Craft:

Pick a time to talk. We'll cater a one hour video call to your business, free of charge, where you get tools to improve your discoverability.
What
Build Momentum During the Pandemic
Identify Marketing Opportunities
Become More Discoverable to New Customers
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All meetings will take place via Zoom Video Conference. For more information on how to use Zoom, please visit their Getting Started Guide.

download a guide

Become more discoverable at your own pace! Our guides give you the blueprints needed to drive traffic, build engagement and capture new sales.
Download a guide. You can become more discoverable at your own pace! Our guides give you blueprints needed to drive traffic, build engagement and capture new sales.

Newsworthy: a step-by-step guide to press releases

SKU Workbook-Industry-News
$99.00
In stock
1
Product Details

Ever wonder how peers and competitors secure space in your favorite industry daily email or news feed? What makes their seasonal release, sponsorship or recent hire so newsworthy for your favorite beverage publication? Fact is, journalists everywhere are looking for relevant craft beverage content to fill their pages. The vast majority of editorial ideas comes from timely, topical press releases sent to the publication directly or posted on a national, regional or local newswire. Knowing when and how to ask for press gives your brand the greatest chance for story pickup and exposure to an engaged audience.

18 Pages. PDF is a paid module of the Industry News Workshop and may not be shared.

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Twice a month we send a solutions newsletter, with tips that are immediately actionable by your craft beverage brand.