Proven Tools for Small-to-Mid-
Sized Beverage ProducersMakers
EMPOWER YOUR TEAM TO DRIVE TRAFFIC, BUILD ENGAGEMENT AND CAPTURE NEW SALES
Market Your Craft is a team of experts in storytelling your craft beverage brand. Led by Scott Kolbe, industry veteran of 20 years, our goal is to help you become more discoverable in today’s crowded market.
Explore the fundamentals of high-performance marketing while unleashing the stories trapped inside your business. We call this our BRAND VIBE methodology, and it’s full of best-in-class examples to help guide your team.
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Grow Your Business
Use Artificial Intelligence (AI) for Craft Beverage Sales
Does all this talk about Artificial Intelligence (AI) tools have you excited for the future or hiding out in a bunker until it passes? Have you tested ChatGPT, Microsoft’s Bing… Read More »Use Artificial Intelligence (AI) for Craft Beverage Sales
Should AI Write Social Posts for your Tasting Room?
We’ve talked about how ChatGPT, Microsoft’s Bing and Google’s Bard can help new drinkers find your tasting room. But can Artificial Intelligence (AI) do some of the heavy lifting to… Read More »Should AI Write Social Posts for your Tasting Room?
Market Your Craft Speaking on AI and Beverage Marketing
Did you see that Google released their own generative Artificial Intelligence (AI) chat offering in response to Microsoft Bing featuring ChatGPT? From Google: “Bard is an experiment based on this… Read More »Market Your Craft Speaking on AI and Beverage Marketing
Does your Tasting Room Matter to Microsoft Bing?
The better question may be, “does Bing matter to me?” For long-time Google users, the answer may be a definitive No. Fair. We’re not here to talk about which search… Read More »Does your Tasting Room Matter to Microsoft Bing?