New Customers
New Markets
New Opportunities

Market Your Craft taps your brand vibe to clear the path for beverage discovery

New customers
New markets
New Opportunities

Market Your Craft taps your brand vibe to clear the path for beverage discovery

Marketing that doesn't fall flat

MARKET YOUR CRAFT helps producers build an enduring brand suited for scalable growth and expansion to new markets. With onsite workshops, video tutorials and a suite of marketing engagement services, field experts nationwide empower do-it-yourselfers to stand out from the crowd and tell their unique story.

✓ You make a great beverage
✓ You’re craft and independent
✓ You support the community
✓ Your hobby is now your job

Now what?!

✓ You make a great beverage
✓ You’re craft and independent
✓ You support the community
✓ Your hobby is now your job
Now what?!

Every single day that your craft beverage brand doesn't have a story that helps set it apart from thousands of other options, you miss out on driving traffic to your tasting room, engaging customers and capturing new sales.

The team at Market Your Craft is ready to help , so let's get started >
Every single day that your craft beverage brand doesn't have a story that helps set it apart from thousands of other options, you miss out on driving traffic to your tasting room, engaging customers and capturing new sales.

The team at Market Your Craft is ready to help , so let's get started >

Unleash Your Brand Story

 

Marketing 101

What is your brand, and why should customers care? With help from Market Your Craft, complete a brand blueprint document that outlines the mission, purpose, promise, position and voice in order to inform all other marketing channels, including website/social content, training, second location, events, etc.

USD$500

  • Who: team members with input from Market Your Craft.
  • Why: asks and answers the important questions; serves as the basis for a [deliberate] brand marketing strategy.
  • Value: clearly communicate the brand via owned and paid media channels; subtle shift to taproom experience.
  • Includes the completed Content Management Strategy.
Get Started

Self-Guided Workbook

Sometimes all it takes is a little coaching from an outside expert to achieve next-level growth for your brand. Market Your Craft regularly conducts onsite and remote workshops to empower your internal team. We're providing all client workshop materials in downloadable format for you to complete internally at your pace.

USD$1500

  • Who: team members only.
  • Why: for those who like to manage all things Marketing themselves, we've provided proven tools and resources to help you build your beverage brand like a pro.
  • Value: access all the same proven materials used by Market Your Craft with clients, only on your schedule and budget.
  • Includes the Content Management Strategy template and 6 workbooks (PDF).
Do It Yourself

Onsite Workshop

What is your go-forward marketing strategy? Members of Market Your Craft moderate discussions at your location around each of the six (6) fundamentals of successful brand marketing, including: brand story, customers, competitors, content, budget and resources. Leave with a clear idea of next steps.

USD$2500

  • Who: Market Your Craft onsite with team members.
  • Why: an objective moderator helps guide discussions while adding valuable outside perspective and industry experience.
  • Value: complete the business plan with a communications framework that will serve as a “True North” for all of your marketing programs and tactics; represents a multiyear theme.
  • Includes the completed Content Management Strategy and a 6-competitor Market Study.
Guide me

Full Marketing Audit

How well do you tell your story? With the brand architecture in place, conduct a storytelling audit of your team's current marketing efforts, including: social and digital media, public relations, brand image, product strategy, sales pitch/retailer relations, event and sponsorship model, taproom experience and other channels.

USD$4500

  • Who: Market Your Craft onsite with team members; shadow a sales call if appropriate.
  • Why: with the brand architecture as a baseline, an objective evaluation of how the brand story is currently being told is crucial.
  • Value: most changes will be subtle, but quickly conducting an audit ensures the marketing strategy is prioritized and executed.
  • Includes the completed Content Management Strategy, a 6-competitor Market Study and a review of all current marketing efforts with recommendations.
High-performance

Now Available

 
    Market Study: Wine Road

    Wineries in the Alexander, Dry Creek and Russian River Valleys have opportunities to grow traffic, engagement and sales. Purchase the marketing review of 182 craft wineries today to help understand this growing craft market.

    188 pages. PDF file will be stamped with your unique order information.

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    Get in touch

    Are you a craft brand living its core values, ready to find new sources of engaged, profitable customers? Let’s connect over a drink and talk about your opportunity! The team at Market Your Craft is ready to help bring your brand story to life, giving you confidence to scale your beverage business.
    The team at Market Your Craft is ready to help bring your brand story to life, giving you confidence to scale your beverage business.

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