A social setting is where people gather to experience a shared interest or event. Many craft beverage brands miss opportunities to convert followers to customers in online social settings because posts are uninspired, inconsistent or irrelevant. Getting this right isn’t optional – it’s a business necessity.

Your customers require more engagement from social, which is why the team at Market Your Craft put together 60+ ideas to lead you in designing a content calendar that helps drive tasting room traffic, increase customer clicks and earn new sales. The goal is to give you confidence that you’re getting the most out of social each month. In it you’ll find timely and topical talking points; lesser-known craft holidays worth messaging; and recos on ways to share your brand story, culture and energy with followers and fans.

Updated monthly. Pricing valid for current month only.

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Workbook: September 2019 Social Setting

Everything your craft beverage brand needs to design your social media calendar for September, 2019.  Over 60 content ideas to help drive tasting room traffic, grow customer engagement and capture new sales.  Leaving plenty of room for impromptu posts that add energy to your BRAND VIBE!

Special Great American Beer Festival support!

39 pages.  PDF is stamped with your unique order information.

Download a sample (ZIP file)

A social setting is where people gather to experience a shared interest or event. Many craft beverage brands miss opportunities to convert followers to customers in online social settings because posts are uninspired, inconsistent or irrelevant. Getting this right isn’t optional – it’s a business necessity.

Your customers require more engagement from social, which is why the team at Market Your Craft put together 60+ ideas to lead you in designing a content calendar that helps drive tasting room traffic, increase customer clicks and earn new sales. The goal is to give you confidence that you’re getting the most out of social each month. In it you’ll find timely and topical talking points; lesser-known craft holidays worth messaging; and recos on ways to share your brand story, culture and energy with followers and fans.

Updated monthly. Pricing valid for current month only.

Workbook: September 2019 Social Setting

Everything your craft beverage brand needs to design your social media calendar for September, 2019.  Over 60 content ideas to help drive tasting room traffic, grow customer engagement and capture new sales.  Leaving plenty of room for impromptu posts that add energy to your BRAND VIBE!

Special Great American Beer Festival support!

39 pages.  PDF is stamped with your unique order information.

design a high-performing content strategy

design a high-performing content strategy

Woman looking at phone and laptop

When it comes to identifying content worth sharing, where is a craft beverage brand to start? Is it enough to post photos of your last event? Maybe. Perhaps the new addition to your facility? Couldn’t hurt. Truth is, there’s no single social posting strategy that works for every brand. Ideally your fans, followers and customers will help direct your social efforts, engaging more or less in content that you post as it interests them. If you’re listening closely enough, you will also pick up on cues as to where they want your brand to go, from liquid to marketing and everything in-between. Starting with a clearly-defined brand story and understanding of your target audience, it’s easier to pick and choose the content that makes sense to post. You will soon find the sweet spot is where customer and brand relevance meet. Many craft beverage brands have been successful engaging their social audience by posting content around:

State and Federal Holidays
Observed Dates
Facility Updates
New Releases
Business Updates
Culture/Behind-the-Scenes
Services Provided
Events and Sponsorships
Customer-Generated
Industry News
Woman looking at phone and laptop

Remember, we can’t make a customer feel a certain way about our brand – we can only give clues and hints to why they might VIBE with us. And when they VIBE, they are more open to what you have to offer. Successful brands use social media to tap into their VIBE every day.

When it comes to identifying content worth sharing, where is a craft beverage brand to start? Is it enough to post photos of your last event? Maybe. Perhaps the new addition to your facility? Couldn’t hurt. Truth is, there’s no single social posting strategy that works for every brand. Ideally your fans, followers and customers will help direct your social efforts, engaging more or less in content that you post as it interests them. If you’re listening closely enough, you will also pick up on cues as to where they want your brand to go, from liquid to marketing and everything in-between. Starting with a clearly-defined brand story and understanding of your target audience, it’s easier to pick and choose the content that makes sense to post. You will soon find the sweet spot is where customer and brand relevance meet. Many craft beverage brands have been successful engaging their social audience by posting content around:

State and Federal Holidays
Observed Dates
Facility Updates
New Releases
Business Updates
Culture/Behind-the-Scenes
Services Provided
Events and Sponsorships
Customer-Generated
Industry News

Remember, we can’t make a customer feel a certain way about our brand – we can only give clues and hints to why they might VIBE with us. And when they VIBE, they are more open to what you have to offer. Successful brands use social media to tap into their VIBE every day.

Build and grow stronger relationships on social

Sprout Social promo imageThe assumption by many craft beverage brands is that to be successful at social you must post content at least every day, if not multiple times a day. Some brands may claim that to be the case, but when asked about how they measure success and the ROI of their efforts, most do not have a clear idea of social performance. Let alone the impact on traffic, engagement and sales.

Only after about a month of posting will brands start to see patterns of engagement that will help direct future content creation/curation and posting frequency. The team at Market Your Craft has seen this firsthand with clients using social management tools like Sprout Social to access listening, publishing and performance data from a single, intuitive interface. While available to everyone, we partnered with Sprout Social in 2018 to provide craft spirits brands with the same best-in-class tools used successfully by over 20,000 companies worldwide. We’re happy to pass-through our partner pricing and take a back seat to managing content if you’d like. Or we can help get you up-and-running quickly by setting up the platform and initial reporting for your team. We can even draft a full calendar of social posts for you to approve and publish to take one more thing off your plate.

Sprout Social promo image

The assumption by many craft beverage brands is that to be successful at social you must post content at least every day, if not multiple times a day. Some brands may claim that to be the case, but when asked about how they measure success and the ROI of their efforts, most do not have a clear idea of social performance. Let alone the impact on traffic, engagement and sales.

Only after about a month of posting will brands start to see patterns of engagement that will help direct your future content creation/curation and posting frequency. The team at Market Your Craft has seen this firsthand with clients using social management tools like Sprout Social to access listening, publishing and performance data from a single, intuitive interface. While available to everyone, we partnered with Sprout Social in 2018 to provide craft spirits brands with the same best-in-class tools used successfully by over 20,000 companies worldwide. We’re happy to pass-through our partner pricing and take a back seat to managing content if you’d like. Or we can help get you up-and-running quickly by setting up the platform and initial reporting for your team. We can even draft a full calendar of social posts for you to approve and publish to take one more thing off your plate.

One platform for all points of connection

LISTENING

Understand your audience
Uncover trends and actionable insights from social data to inform marketing and brand strategy.

PUBLISHING

Reach your audience
Plan, organize, schedule and deliver content as a team with cross-network social publishing.

ENGAGEMENT

Engage your community
Streamline social monitoring and improve responsiveness with a unified inbox.

ANALYTICS

Measure your performance
Drive strategic decision making across the business with rich social data and dashboards.

LISTENING

Understand your audience
Uncover trends and actionable insights from social data to inform marketing and brand strategy.

PUBLISHING

Reach your audience
Plan, organize, schedule and deliver content as a team with cross-network social publishing.

ENGAGEMENT

Engage your community
Streamline social monitoring and improve responsiveness with a unified inbox.

ANALYTICS

Measure your performance
Drive strategic decision making across the business with rich social data and dashboards.

Let’s shift the conversation in your favor

SPROUT SERVICE

Take advantage of our partner pricing to start using the full range of Sprout Social Advanced services on your own.

USD$150/mo

  • Who: up to five (5) users.
  • Why: you want access to Sprout Social Advanced services and feel comfortable setting it up yourself. All you need are your social logins.
  • Value: save time with a single interface for listening, publishing, engagement and analytics. Available on desktop or mobile.
  • Includes five (5) social accounts. Additional available at $29/mo.

SPROUT SETUP

As an Agency Partner, our team attends ongoing training on implementation and use of the Sprout Social platform.

USD$500/setup

  • Who: Market Your Craft works with your team members remotely to collect login credentials, establish social business accounts then connect to Sprout Social.
  • Why: you’ve got someone managing social internally but want to give the entire team a more robust set of tools.
  • Value: we help set up your Smart Inbox, content publishing workflow, asset library and initial sets of performance tracking and competitive reports.
  • Includes two (2) months of Sprout Service.

SOCIAL MEDIA CALENDARS

We’ve got social covered! To start, we’ll help you define the objectives, tone and personality of your messaging. Then we’ll look at over 60 content ideas to draft a month’s worth of social posts for your approval. Finally, we’ll get you set up on Sprout Social – a single interface to organize, publish and report your efforts.

USD$650/mo

  • Who: Market Your Craft team members with your team’s input, review and approval.
  • Why: our team works with yours to identify the priorities and newsworthy events, then delivers a full month’s worth of on-brand content. Boom, done.
  • Value: your customers are engaged for an entire month, with timely, topical content that supports your brand storytelling. You and your team know how social is performing at all times.
  • Includes initial setup, monthly Sprout Service plus up to thirty (30) posts.

stand out, don’t blend in!

Ready to reflect your BRAND VIBE on social media channels?

stand out, don’t blend in!

Are you a craft brand living its core values, ready to find new sources of engaged, profitable customers? Let’s connect over a drink and talk about your opportunity! The team at Market Your Craft is ready to help bring your brand story to life, giving you confidence to scale your beverage business.


Photo of woman in field of flowers for email capture post

Photo of woman in field of flowers for email capture post
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